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Digitisation and the ratings game
26-05-2012, 11:03 AM
Post: #1
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Digitisation and the ratings game
When mandatory digitisation kicks in, it could affect the ratings of TV programmes. As people flirt with a new content landscape, the television rating points (TRP ratings) of several shows could change, feel experts. TRP is a tool to judge which programmes are viewed the most — across time belts, age group and social economic class, to enable advertisers to place their ads suitably.


http://www.thehindubusinessline.com/indu...ef=wl_home
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[-] The following 3 users Like Karthik's post:
dreamdth (05-26-2012@11:04 AM), iS THAT ME (05-26-2012@12:22 PM), mmadhankumar (05-26-2012@03:39 PM)
26-05-2012, 11:06 AM
Post: #2
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RE: Digitisation and the ratings game
Well Big CBS channels are nice but we can get it on some cables & RDTV only provodinig. Hope to see Big CBS channels in other networks.


dreamdth

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26-05-2012, 11:17 AM
Post: #3
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RE: Digitisation and the ratings game
Big cbs channels also coming in dishtv and sundirect.
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[-] The following 2 users Like Karthik's post:
dreamdth (05-26-2012@11:19 AM), mystic (05-26-2012@11:18 AM)
26-05-2012, 11:19 AM
Post: #4
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RE: Digitisation and the ratings game
That's good news.


dreamdth

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26-05-2012, 03:04 PM
Post: #5
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RE: Digitisation and the ratings game
(26-05-2012 11:17 AM)karthik Wrote:  Big cbs channels also coming in dishtv and sundirect.
Yes karthik.. BIG CBS is already available in DishTV & Sun Direct..... Thumbs Up

Big CBS Prime, Spark & Love available on RDTV, ADTV, Sun TV & Dish TV.
Videocon D2h has Big CBS Prime.
Only TataSky don't have any Big CBS channel Wallhead
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26-05-2012, 03:10 PM (This post was last modified: 26-05-2012 03:11 PM by iS THAT ME.)
Post: #6
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Re: Digitisation and the ratings game
Wait, what does this topic has got to do with big cbs channels ?

This is going way off topic...


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26-05-2012, 03:21 PM
Post: #7
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RE: Digitisation and the ratings game
(26-05-2012 03:10 PM)iS THAT ME Wrote:  Wait, what does this topic has got to do with big cbs channels ?

This is going way off topic...


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Ok... will continue on with current topic of digitization effects on channels....

But with digitization, it will help channels like Big CBS to reach more home. As we all know due to some unknown reason some DTH operators (like TataSky here) are not allowing channels from other DTH platform (like Big CBS from Reliance) on their own platform.
Cool
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26-05-2012, 03:24 PM (This post was last modified: 26-05-2012 03:27 PM by iS THAT ME.)
Post: #8
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Re: Digitisation and the ratings game
Ooh ya...now i get the connection...
Adtv has some big cbs channels. Yes, with digitization, surely the penetration of these type of channels will increase Smile


ON TOPIC :
definitely trp will change coz people will have new things to fiddle with !
I thing it will have adverse effect on content provider and their revenues...



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26-05-2012, 03:24 PM
Post: #9
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RE: Digitisation and the ratings game
@ITM
Big cbs head is talking about digitisation in the thread.

//VIDEOCON//SUNDIRECT//
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26-05-2012, 03:31 PM
Post: #10
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Re: RE: Digitisation and the ratings game
Thanks...
One has to go to the source to figure that out...lol...lol...


(26-05-2012 03:24 PM)Greatkarthik Wrote:  @ITM
Big cbs head is talking about digitisation in the thread.



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