[dreamdth]

Vodafone has decided is to end its sponsorship of cricket and V8 Supercars and put the money into its mobile phone network and improving customer service, according to a Sunday Morning Herald report.

The report says that the mobile phone company which has struggled with its reception in recent years has said that it will not renew its sponsorship of the Australian cricket team from next March.

"We've been fortunate to be the major sponsor of the Australian Test Cricket team during an era that has featured some of the true greats of the game, including the Waugh brothers, Warne, McGrath, Gilly, Ponting and Michael Clarke. We wish the team every success in the future," The Age quoted Hamill, as saying.

Its involvement in V8 Supercars through its Team Vodafone finishes at the end of this year, the company said today.

Vodafone has been a sponsor of the Australian cricket team for 11 years and clocked up six years with motorsport.

The report said that the decision to pull out of sponsorship and focus on network investment was made earlier this year before the company's new chief executive, Bill Morrow, took over from Nigel Dews in late March. But the director of Vodafone's consumer business unit Noel Hamill said Mr Morrow "absolutely endorsed" the decision.

http://www.telecomtiger.com/Corporate_fu...ction=S162

[Karthik]

This thread may be in cricket zone section. Any way ok.