04-04-2012, 05:24 PM
Hathway becomes first Indian MSO to offer HD IPL
The fifth season of the DLF Indian Premier League (IPL) cricket tournament, which starts on 4 April, is available in high definition (HD) to Hathway digital cable subscribers in Mumbai, Delhi, Hyderabad and Bangalore.
All the live action from the high octane twenty20 (T20) league will be available via the IPL's partner channel Sony MAX, distributed in India by The One Alliance – a joint venture between Sony TV owner Multi Screen Media (MSM) and Discovery.
added: "We value our relationship with Hathway, the biggest MSO in India. We are glad that Hathway is the first MSO in India to offer DLF IPL in high definition to its consumer," said Rajesh Kaul, president, MSM Discovery
K Jayaraman, managing director and chief executive, Hathway added: "Hathway and The One Alliance have a long and cherished relationship... the DLF IPL product in HD will further strengthen the close working environment as a precursor to more innovation in the ensuing digital transition, and bring home to the Hathway digital consumers further value and joy in the holiday season."
India's entire cable TV network is to be digitised by 31 December 2014, beginning in the metros of Delhi, Mumbai, Chennai and Kolkata at the end of June this year.