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"Fear Files" - Horror show from ZEE TV
"Fear Files" - New horror show from ZEE TV... After a long time, some horro show coming... And good news is HD viewers can enjoy Horror show in High defination this time... LOL

It is starting from 30th June... On every Saturday & Sunday...

Here is a advertisement from ZEE TV:

[Image: PIc9x.jpg]

Promo video from You Tube:

Live each day as if it's the last day in your life. Win
The following 1 user Likes Bapun Raz's post:
  • mystic (08-06-2012 10:21 PM)
Will watch it on Zee HD....
Darrrrrrr in High Definition.... LOL
Zee returns to horror genre, bets on Fear Files for beefing up weekends

MUMBAI: Zee TV has introduced a new television series, Fear Files, to revive the weekend 10.30 pm slot which had been lying vacant with repeats filling it up.

The one-hour format show will be aired on Saturdays and Sundays from 30 June. The series will run for 26 episodes.

Produced by Abhimanyu Singh of Contiloe Productions and Majid Azam of Dreamz Images, Fear Files is a horror show inspired by real life stories of individuals who have gone through paranormal experiences.

The docu-drama will also feature paranormal experts who will explain viewers about super-natural phenomenon. Mehra Shrikhande, a Doctor by profession, is one such expert on the show who will decode the para-normal events for the viewers.

“There were no shows during 10.30 pm slot in the weekend. This genre has always attracted people, so we thought the time was ripe to introduce this kind of show,” Zee TV Programming head-Fiction Sukesh Motwani said.

Why a horror kind of show? “We realised that we did not had a show on horror in our content offering. So we thought why not introduce a show that deals with horror which will also broaden our content offering,” Motwani explained.

According to Motwani, what sets Fear Files apart from other horror shows is the fact that it is based on real life instances and has been produced in a video diary format wherein survivors of paranormal incidents can talk about their experiences.

“This show is based on real life incidence of people and has been reported in the media. So it’s not a fictitious story, we are bringing it in a testimonial form so the person who has experienced it will be narrating his experience in the show. The format that we have chosen is fresh in that context,” he added.

Zee had in December of 2008 introduced a supernatural soap Shree which aired at 10.30 pm on weekdays. The show was discontinued in 2009 following a 187 episodic run. “But that was a very loud kind of horror show, while Fear Files will be less sensational,” Motwani said.

A lot of research went into the show before it went on the floors with the production duo of Abhimanyu and Majid spending almost a year on researching the incidents that are to be showcased.

“We have a research team that went about talking to paranormal experts using press coverage, using a lot of stories that we have collected from people’s incidence. We have collected the stories from a lot of sources. Many times you come across only a haunted house and then you have to create a story around it,” informs Motwani.

Motwani believes the Hindi GEC audiences have come a long.

“The audience is evolving at a very fast pace. The dialogues, performance and treatment have become very realistic. You can’t just shoot in drawing room or a bedroom. So if you look at Phir Subah Hogi, it is shot in Bundelkhand. The market has democratised a lot, the competition has also increased manifold,” Motwani explained.

Fear Files, is also being shot in various locations like Mumbai, Delhi, UP, Rajasthan, Himachal Pradesh, Goa and West Bengal to make the show more credible.

Motwani also revealed that the channel was mulling a celebrity host for the show but dropped off the plan since it would not have fit with the format.

Queried about the reason for commissioning only 26 episodes, Motwani said: “With a one-hour format, you always work in seasons. You commission only a specific number of shows and see how the format evolves over a period of time.”

Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June.

The channel is promoting the show through print ads, ambient branding, DTH, viral marketing, cinema hall promotion, digital and social media. Also, differentiated augmented reality has been designed to maximise engagement while following an integrated marketing approach.
Zee TV has introduced a new television series, Fear Files, to revive the weekend 10.30 pm slot which had been lying vacant with repeats filling it up.

Double post,
Life is simple but we insist to make it complicated.
Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5

MUMBAI: Dabbling in the horror genre seems to be working for Zee TV. Fear Files, opened with 3.8 TVR, more than double what the channel used to get from that 10.30 pm weekend band earlier.

The debut rating of the paranormal show on 30 June helped Zee TV race ahead of competition in that slot. It could not, however, elevate Zee TV’s position in the Hindi GEC pecking order. As per TAM data (HSM, C&S, 4+) provided by Hindi GECs, Zee TV lost three GRPs and ended the week at No. 3 with 211 GRPs. Apart from Fear Files and DID Li’L Champs, the other Zee TV shows saw a dip in ratings.

The Hindi general entertainment channels continued to maintain their rankings in the week ended 30 June with Star Plus in the lead position. The channel added 14 GRPs, ending the week with 265 points, as some of its leading fiction shows improved in ratings.

Indian Telly Awards 2012, a property of, earned a rating of 2.5. The premium television awards show, which aired on Colors for two hours on Saturday, pocketed 10 GRPs for the channel. Colors held on its second position in the GEC hierarchy with 233 GRPs (239 GRPs in the previous week).

Meanwhile, Sony Entertainment Television (Set) slipped below the 200 mark once again, shedding seven GRPs to record 194 GRPs in the week.

Sab gained 11 GRPs to end with 120 points while Life OK collected 101 GRPs (last week 97). Sahara One with 42 GRPs remains at the bottom position.

Life is simple but we insist to make it complicated.
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Both threads merged.
The following 1 user Likes Gssran's post:
  • mystic (07-07-2012 01:29 PM)
Zee TV has held on to the second position in the Hindi general entertainment channel (GEC) hierarchy, adding 15 GRPs after strengthening its weekend programming.

As per TAM data (C&S, 4+, HSM) provided by the Hindi GECs, Zee TV recorded 253 GRPs. The new paranormal show of the channel, Fear Files, has garnered 4 TVR while DID lil Masters has improved in ratings. The Saturday (14 July) episode of DID registered 5.2 TVR while the Sunday (8 July) episode got 4 TVR. Interestingly, Zee TV is at No.1 in the weekend primetime programming and is at par with Star Plus in weekday primetime programming.

Star Plus, even after a loss of 22 GRPs, continued to lead the genre with 276 GRPs. In the previous week, Star Plus had aired IIFA Awards that had helped the channel add 33 GRPs. However, leading fiction properties of the channel have seen a rise in viewership.

Colors, meanwhile, maintained its status quo on the GEC ladder. The Viacom18 channel added five GRPs to its last week’s tally to register 235 GRPs. The channel’s three fiction properties - Uttaran (3.2 TVR), Balika Vadhu (4.3 TVR) and Sasural Simar Ka (2.9 TVR) - continue to rule their respective slots.

Sony Entertainment Television (Set) also added 15 GRPs to end the week with 222 GRPs. Its fiction show Bade Achhe Lagte Hain has become the slot leader with 3.7 TVR (last week 2.6). The addition of eyeballs can be attributed to the five-year leap the show has undergone.

Sab with 123 GRPs (last week 125) is at No. 5 while Life OK continues to occupy the sixth position with 114 GRPs (last week 103).

Sahara One with 39 GRPs (last week 31) remains at the bottom of the ladder.
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