ABP Network today unveiled new logos for its broadcast and digital platform as part of the ongoing evolution of the network with ABP Live, ABP News, ABP Ganga, ABP Ananda, ABP Asmita, ABP Sanjha, and ABP Majha getting a new identity to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry.
The idea behind the change reflects on the potential of India’s unremitting growth story. The new logos of the channels stand as a testimony to the network’s relentless pursuit of truth beyond limits and serve as a symbol of the overarching vision of the network of creating an informed and open society. The reinvigoration aims to increase ABP’s brand saliency but also exist as a long-term strategy and key-differentiator of the brand.
“We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels & digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”
Avinash Pandey, CEO, ABP Network
The new identity will ensure a seas change in the complete sensory experience of the viewers. The complete rebranding including the new logo has been conceptualized by Saffron Brand Consultants. The word marks and taglines of new logos have been developed by Prof. Fiona Ross who has a long-outstanding relationship with ABP.