ASCI resolves 257 complaints of misleading ads in June-July

Posted in:

The Advertising Standards Council of India (ASCI) in June and July resolved 257 complaints against misleading ads with 363 complaints against advertisements investigated out of which 76 were promptly withdrawn by advertisers.

ASCI continued to eliminate false claims of cure and prevention from coronavirus working in tandem with the Ministry of AYUSH with 97 such cases flagged to the regulator.

ASCI resolves 257 complaints of misleading ads in June-July

Subhash Kamath, Chairman of ASCI throws some light, says, “There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions. Especially at this time when consumers are feeling more vulnerable about the virus, it becomes more important for us as regulators to ensure that these ads don’t exploit the consumer’s anxiety.  We understand that such claims can adversely affect consumers and we are committed to work closely with the Ministry of Ayush to help eliminate such malpractices from society.”

Overall ASCI evaluated 287 advertisements out of which 257 advertisements were upheld. Out of these 150 belonged to the healthcare sector, 40 to education, 20 to food and beverages, 4 to GAMA complaints, 12 to personal care and 31 to the other category.

Zee Entertainment in an Ad-mailer had claimed that &flix and &flix HD were the most engaging English movie channel for the second consecutive week which was not adequately substantiated and was misleading. ZEEL had used two weeks of data in violation of the BARC guidelines which mandate the usage of four weeks data at least for comparison.

DreamDTH is the source for breaking news and exclusive updates in DTH and Television industry! For the latest news and updates, follow us on Twitter, Google News, Telegram and Facebook. For the latest videos updates, subscribe to our YouTube channel.

Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

Notify of
Inline Feedbacks
View all comments

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new...