Week 22 of BARC Ratings saw channels retain their leadership in English Entertainment, English Movies, Kids, English News, Lifestyle, English Business News, Infotainment, Sports, and Youth genre. There was minimal change in the ranking of channels across these genres with only a few changes.
The Music genre however some saw interesting changes with IN10 Media’s strategy to exit DD Free Dish heavily impacting the Showbox’s impressions dropping it out of the Top 5. Mastiii on the other hand dethroned B4U Music to regain its throne.
In the Music genre, Mastiii regained its leadership dethroning B4U Music from the top spot. B4U Music had overtaken Mastiii in week 21 with 139758 (000s) impressions over Mastiii’s 134897 (000s) impressions. Mastiii, leaped over B4U Music with 14806 (000s) impressions in week 22.
Showbox dropped out of the Top 5 with impressions crashing by over 60000 (000s) impressions. In week 21, it had 123572 (000s) impressions whereas in week 22, it dropped out of the Top 5 with Zoom at the 5th position having 57565 (000s) impressions indicating a drop of over 66007 (000s) impressions for Showbox.
The impact is due to the FTA channels exit from DD Free Dish around the start of week 22 which has punctured its impressions by over 50pc.
B4U Music dropped to the 2nd spot with MTV Beats taking Showbox spot at 3rd position. 9XM moved one position up and Zoom entered the Top 5 Music channels.
In the Infotainment genre, Discovery Channel maintained its leadership with 51572 (000s) impressions while Nat Geo Wild and National Geographic maintained its leadership. History TV18 and Animal Planet exchanged their positions with Animal Planet at 2nd and History TV18 at 3rd position.
In the Lifestyle genre, FYI TV18, TLC, Living Foodz, Food Food, and Fox Life maintained their respective positions with FYI TV18 continuing to dominate the genre with a comfortable cushion of 4000 (000s) impressions over TLC.
In the English Entertainment genre, Comedy Central maintained its leadership with 1294 (000s) impressions followed by AXN at 778 (000s) impressions. Disney International HD and Star World HD dropped out of the Top 5 to be replaced by Star World and Colors Infinity SD.
In the English Movies genre, Star Movies, Movies Now, Sony PIX, HBO and MNX maintained their respective positions in the Top 5 with Star Movies at the top with 17476 (000s) impressions.
In the Sports genre, Star Sports First dropped out of the Top 5 making way for Star Sports 3. Star Sports 1 Hindi, Sony Ten 1, Sony Ten 2, and Star Sports 1 maintained their respective positions with Star Sports 1 Hindi maintaining its leadership with 46137 (000s) impressions.
In the Kids genre, Hungama entered the Top 5 Kids channels at the expense of Disney channel. Nick, Pogo TV, Cartoon Network, and Sonic Nickelodeon maintained their respective positions with Nick maintaining its leadership with 202316 (000s) impressions.
In the English News genre, NDTV 24*7 entered the Top 5 at the expense of DD India which dropped out of the Top 5. Republic TV, Times Now, CNN News18, and India Today Television maintained their positions with Republic TV maintaining its leadership at 4034 (000s) impressions.
In the English Business News genre, the 2x wide gap between CNBC TV18 and ET Now reduced with ET Now at 402 (000s) impressions and CNBC TV18 at 640 (000s) impressions.
In the Youth genre, Zing, MTV, E24 and MTV HD+ maintained their respective positions.