BBC Global News partners with Formula E to bring fan stories to life in new online films

Posted in:

BBC Global News and Formula E have launched a partnership to produce a set of pioneering online films to bring the all-electric motorsport to a new, digital audience around the world showcasing meaningful fan stories from behind the scenes of the 2020/21 ABB FIA Formula E World Championship.

The content will tell the story of a newly emerging global sports fan base shining a light on the role Formula E is playing in the global conversation around electric vehicles with the benefits of achieving a net-zero carbon footprint and the importance of inclusivity and ethical principles.

“The fans are at the heart of any sport and Formula E has a highly engaged and unique global following – much like the BBC. This landmark partnership with Formula E represents a new kind of film production for us and we’re excited to shine a spotlight on Formula E’s passionate supporters by uncovering their remarkable tales and using our unrivalled storytelling skills to share them with the world.”


Sean O’Hara, Executive Vice President of Advertising for BBC Global News

Fans are encouraged to share their most memorable Formula E experiences by uploading them online which will be developed into original short films that will be housed on a dedicated content hub within the BBC StoryWorks website throughout 2021-22.

BBC Global News’s state-of-the-art facial coding technology will be used to track the audience’s emotional engagement and identify a new community of Formula-E fans.

DreamDTH is the source for breaking news and exclusive updates in DTH and Television industry! For the latest news and updates, follow us on Twitter, Google News, Telegram and Facebook. For the latest videos updates, subscribe to our YouTube channel.

Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu

Editor-in-chief

Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new...