Hindi business news channel CNBC-Awaaz has launched a new brand campaign – ‘Munafe Ki Baat’, which emanates from this core value proposition that prioritizes its motto towards the viewer’s profit ‘Munafa’. It highlights how the channel forms an integral part of their profitable financial decisions in their lives.
The campaign includes a series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, outdoor, digital and dedicated social media campaigns. It will be shown across television, social media, digital, and outdoor campaign across key markets of Mumbai and Gujarat, amongst others.
The channel aims to bring innovative and specialized content across a variety of genres helping common consumers understand the dynamic financial and business landscape with utmost ease and benefit from it. It’s unmatched programming and editorial expertise are curated with a single-most focus – to enable consumers to profit from every financial decision of their lives, said CNBC Awaaz in a statement.
Commenting on the same, Shailendra Bhatnagar, Managing Editor, CNBC-Awaaz said, “By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. ‘Munafe ki Baat’ is our way of reliving our journey and renewing our commitment to our viewers.”
Adding to this Smriti Mehra, CEO Business News, Network18, said, “With this campaign, our endeavor has been to bring alive the proposition of ‘Munaafe Ki Baat’ which is at the very core of the brand, through innovative formats – advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, amongst others.”