India’s second largest advertising led Video on Demand platform VOOT is all set for its Telugu market foray with the launch of ‘Colors Telugu’ on 23rd September on the platform. This new language play will introduce the discerning Telugu audiences from Andhra Pradesh, Telangana and rest of India to 1200+ hours of limitless Telugu entertainment.
The diverse content line-up will include VOOT Originals, Popular Hindi and regional Viacom18 IPs and a huge library of 150+ Telugu movies for its viewers to begin with. COLORS Telugu on VOOT is set to go live starting 23rd September 2019.
Colors Telugu on VOOT will go live with blockbuster Telugu movies, a slew of network syndicated shows and the Telugu version of the popular VOOT Original IP “Feet Up with the Stars Telugu” to start with.
With the latest language edition, Viacom18’s regional content footprint now comprises of Colors Kannada, Colors Super (Kannada), Colors Bangla, Colors Marathi, Colors Odia, Colors Tamil, Colors Gujarati and now Colors Telugu on VOOT.
Speaking about VOOT’s regional strategy and Telugu launch, Gourav Rakshit – COO, Viacom18 Digital Ventures said,“Regional has been an important play for VOOT as well as Viacom18 and we continue to identify whitespaces in the category and pursue the regional growth opportunity. We have been seeing significant offtake of network regional consumption on VOOT. The latest success of Bigg Boss Marathi with over 100 Million views establishes the scale of the regional content opportunity.”
Speaking about the launch of Colors Telugu on VOOT, Akash Banerji – Head, AVOD Business, Viacom18 Digital Ventures said“Regional continues to be a key revenue driver for VOOT and with the new COLORS Telugu on VOOT slate we will have added further depth to our very dynamic regional content proposition. Regional has also become the new national and plays a decisive role in the outreach strategy of many brands. Our presence in the segment hence allows us to serve our existing advertisers better while also tapping into new region-specific advertisers, thereby broad basing our base. We are already seeing significant response and going forward our innovative brand solutions will help us deliver substantial value to our advertisers and thereby garner their patronage.”