I hate all Malayalam serials which run from 6:30pm to 9:30pm which fully occupy the living room.
I am not even supposed to touch the remote when I am in native, forget watching even IPL or News until 9:30.
History TV18 is getting audience because they have put lot of Indian content - Original shows produced and shot in India like OMG and they also added some slots with Hindi programs; not a full time English channel now. In addition they have 3-4 audio feeds now.
Repetition problem is there...
If a company goes out because of competition in market, many will be there to enter the market and compete.
If a company goes out because of lack of market, rarely there will be new entrants to that diminishing market.