Good News Shemaroo to expand TV and OTT businesses

[A4Akash]

Hiren Gada, the company’s CEO, said the money will be used for the ShemarooMe platform and the TV business.

“The company intends to expand its TV and OTT businesses in FY24 by introducing a new regional channel in the second quarter, and introducing fresh offerings on its OTT platform during the latter half of the fiscal year,” he said.

Shemaroo to invest Rs 75 cr to expand TV, OTT businesses

Media company Shemaroo Entertainment plans to spend ?75 crore in FY24 to bolster its broadcast and over-the-top (OTT) businesses, a senior company executive told ET. The company had invested ?55 crore in the two streams in FY23.

m.economictimes.com

 

[Aiscat]

They'd invest in extending their FAST offerings too, TV Asia is still stuck in Plex US.

 

[hike]

It would be better if Shemaroo invest in regional space on OTT. Punjabi, Haryanvi, Rajasthani content have lot of potential to grab audience.

 

[JollyLNB]

It would be better if Shemaroo invest in regional space on OTT. Punjabi, Haryanvi, Rajasthani content have lot of potential to grab audience.

Shemaroo is focusing on Gujarati as far as OTT is concerned.

 

[The Lonelier Island]

Their web originals are really bad. They need to invest more money into it. Even ErosNow had some decent quality originals. Quality is winning over quantity when it comes to streaming war.