There is no purpose of having it man. See they initially did it to prevent piracy across the Globe. But that was absolutely useless concept. So majority of countries removed that completely. Now you no more see Sky logo on their services in USA or other countries or any service provider for matter of fact. They removed it a good while ago. But in India DTH companies are being stubborn to not remove it. For no good reason.
If they still wanna have it. At-least make it non-static so that it moves from corner to corner or pops up from time to time instead of staying there all the time on the same spot.
And as OLED prices are coming down to being meaningful it is being widely adapted and the sales have been increasing year by year on a steady pace. So yeah not as small or niche group of consumers as it used to be 3-4Yrs ago.