Thakur
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MUMBAI: In 2014 Multi Screen Media’s (MSM) focus to grow its English channels rested on forging stronger content deals, building relevance and better brand association.
A lot of the work done this year was the continuation of a process that started in 2013. Pix for one looked at innovative ways to build on its ‘Stay Amazed’ brand promise
through innovations.
AXN’s operations were completely shifted to India from Singapore this year. The benefit of this move was felt this year.
With all operations coming in-house, AXN hunted for content aggressively and did long-term deals with studios like CBS International.
One area that MSM has to sort out, however, is Animax. The animation channel that has content from Japan has simply failed to strike a chord with viewers http://www.televisionpost.com/yearender/2014-msm-bets-on-stronger-content-deals-for-pix-and-axn/
A lot of the work done this year was the continuation of a process that started in 2013. Pix for one looked at innovative ways to build on its ‘Stay Amazed’ brand promise
through innovations.
AXN’s operations were completely shifted to India from Singapore this year. The benefit of this move was felt this year.
With all operations coming in-house, AXN hunted for content aggressively and did long-term deals with studios like CBS International.
One area that MSM has to sort out, however, is Animax. The animation channel that has content from Japan has simply failed to strike a chord with viewers http://www.televisionpost.com/yearender/2014-msm-bets-on-stronger-content-deals-for-pix-and-axn/
