4K Ultra High Definition channels face content & pricing roadblock

[Thakur]

Last week saw two of the leading
direct-to-home (DTH) operators
promising to ‘revolutionise’
television viewing experience o
customers by introducing 4K Ultra High
Definition (UHD) services in India. With four
times (3840 x 2160) more the total number o
pixels than on a full HD screen which ha
1080p resolution (1920 x 1080), the
technology brings out the finest details and
colours on the screen. While the picture may
be clear on the screen we looked at the fine
details to see if this is truly something that
viewers should be looking forward to.
To begin with, one needs to have a 4K TV in
order truly benefit from the 4K UHD service
provided by these DTH operators. As this
technology only makes for great viewing on
large format screens, 4K UHD TV’s are only
available on in large sizes of 55-inches and
above. This definitely does not come at a
small price, with the minimum price being
Rs.1 lakh for a 55-inch TV and moving up t
Rs.23 lakh for an 85-inch TV. In compariso
HD TV’s are available at far cheaper rates and
range from anywhere between Rs.6,000 and
Rs.50,000, depending on the size. Added t
this customers will have to shell out an
additional Rs.10,000 for the 4K UHD set-top-
box (STB) from operators. And though
previous customers of the service providers
can avail the Rs.6000 exchange offer, it is still
comes at a very steep price overall.
Commenting on the
prices Vikram Mehra,
Chief Commercial
Officer, Tata Sky said,
“Prices of 4K TV set
will come down when
volumes grow, volumes will grow when ther
is more 4K content, 4K content will start
getting produced when there are 4K STBs. In
short, it’s a chicken and egg situation where
someone has to take the lead. Being the leader
in Pay TV, we believe in investing in the
future.”
With regards to the creating 4K content i
concerned, broadcasters do not see on sam
levels as DTH operators. Many broadcasters
feel that though this is a great step taken by
the DTH operators, in India however with
DTH operators are struggling to push HD
subscriptions up it will not be possible t
create separate channels catering to 4K
content.
Commenting on this, Shantanu Gangane,
Associate Business Head, Movies Now said,
“While people are still talking about it in
metros and talking about smaller numbers,
they (DTH operators) also have been
struggling with the realization of the
revenues, as far as HD is concerned. I hope
there is content availability and content
appreciation from the consumers end directly.
At the end of the day if the consumer is no
paying for it then the content availabilit.
read here 4K Ultra High Definition channels face content & pricing roadblock

 

[Thakur]

In yet another landmark
technological move, Tata Sky announced its
plans to launch 4k set top boxes in India by
early next year. The launch plans were
unveiled last night when Tata Sky showcased
the first ever Live telecast with 4K technology.
The results were there for all to see.
4K at 8.3 Megapixels (3840x2160) has
approximately four times the pixilation as 2K
(1920x1080) the current HD standard, thus
bring far greater clarity and more vivid colours
on screen for viewers.
Believing in taking innovation and customer
needs to newer heights, Tata Sky has always
been a step ahead of the industry, with
launches such as the HD PVR (Personal Video
Recorder), Video-On-Demand (VOD) service,
unique interactive services, Karaoke service
and now the (4k enabled) UHD set top boxes in
India.
On this occasion, Vikram Mehra, Chief
Commercial Officer at Tata Sky explained,
“Being the market leader, we are always at the
forefront of technology and have worked on
delivering word class TV viewing experience. In
today’s day and age, following global trends is
not enough, we try to leapfrog them. Launch
of 4k UHD STBs next year is another example
of the same. 4K is the future for our
subscribers and we are very happy to bring
this preview to India for the first time together .. I am
confident that this enhanced viewing
experience will appeal to our sports loving
consumers in India and 4k will mark the
beginning of the next generation of high
quality broadcasting in the country.”
Ready or not, 4K is coming! officials linked here DTH India | Set Top Box | Digital TV

 

[Srajal Ag]

Old news ...its saying tomorow for ger vs france match

 

[M.J.Sadiq]

Request to new members. Please read the content before posting.

 

[Thakur]

Move Over HD Set-Top Boxes; 4K
is Coming Soon Playing in India under the blazing hot sun for
the entire day, Rahul Dravid would remove his
helmet to let trickles of sweat drop down on
the scorched pitch. The sweat would turn to
vapour in an instant. In those days of SD video
content though, fans watching on television
wouldn't have been able to understand this
scene of dedication in full clarity.
Sports was one of the big drivers of the
adoption of HD content on television, as fans
wanted to clearly see what was happening on
the screen, and feel a part of the action.
Today, we've reached a saturation level with
4K, or Ultra-HD content, which sends a
3840x2160 pixel signal to your television, four
times higher than full-HD (1920x1080).link here http://m.gadgets.ndtv.com/tv/features/move-over-hd-set-top-boxes-4k-is-coming-soon-560174