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9X Media launches ‘ABC’ of branded content


30 Aug 2013
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Audience Brand Connect (ABC) will create innovative brand properties and manage the business of branded content for 9X Media. Bespoke advertising, in a 30 second format, and promotion options for marketers will be made across 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.


The music television broadcaster is set for global promotion of its branded contents and channels. This division will be under the management of 9X Media VP of ad sales Uday Thareja. ABC will offer branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. It will also include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.


For Pawan Jailkhani, 9X Media CEO, “We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business”.


The new division will also deal with data and brand analytics. It will also base their further developpements on the consumers’ behaviour through the network’s digital base.

9X Media introduces a new division for branded content management - NexTV News India and SAARC
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