9X Media rechristens '9XE' as 'SpotboyE'

Thakur

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9X Media has rechristened its Bollywood news show ‘9XE’, which airs on 9XM, as ‘SpotboyE’.

‘SpotboyE’ is now a daily show airing on 9XM and 9X Jalwa.

The name change will also be seen on the Bollywood news portal 9xe.com, which will now become SpotboyE.com.

9X Media chief programming officer Amar Tidke said, “We are excited at the launch of ‘SpotboyE’, our first step towards providing content that is platform-agonistic.

Being the early adapters of the second screen, we realise that the youth want to consume content on the go. Hence, the format is conceptualised and executed keeping it edgy and crisp.

We are confident that our differentiated content delivered across platforms and channels will resonate with all those who love their Bollywood.”

‘SpotboyE’ is targeted at viewers who want to get the latest news on their favourite Bollywood stars, films, etc. at the earliest.

This Bollywood insider will provide exclusive content such as movie trailers, behind-the-scene exclusive pictures, events, movie stills and much more.

‘SpotboyE’ will also launch an app across iOS and Android platforms.

Read more at: http://www.televisionpost.com/television/9x-media-rechristens-9xe-as-spotboye/ | TelevisionPost.com
 
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