9XM plans a series of initiatives in the digital arena

26 May 2011
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MUMBAI: Having captivated viewers with the most entertaining content on television, 9XM, India’s No.1 Hindi Music Channel, has now planned a series of initiatives for its ever increasing community in the digital space. The animated characters of 9XM have grown very popular on the internet, across social networking sites including Facebook, Twitter, YouTube and 9XM’s official website – www.9xm.in. 9XM enjoys a large digital footprint of over 4 lakh users.

In order to communicate with 9XM’s digital fan base, the channel is offering several engagement options. Designed to complement 9XM’s programming strategy - Hit Bollywood music interspersed with rib-tickling animation, the digital offerings include innovative initiatives namely Do Deewane Shehar Mein, Bakwaas Kar Contest and 9XL News.

Speaking of the various initiatives, Ms. Vibha Gosher, VP - Digital, 9X Media Pvt. Ltd. said “Besides the substantial number of on-air viewers, 9XM also enjoys a large fan following on the internet. We are pleased to offer a series of entertainment options to 9XM’s online community. With Do Deewane Shehar Mein, Bakwaas Kar Contest and 9XL News, we plan to further strengthen our bond with the digital generation.”

9XM’s popular characters – Bade & Chote are in the mood to travel. The digital community can participate in Do Deewane Shehar Mein and help Bade & Chote wriggle out of demanding situations, as they travel across the length and breadth of India.

9XM is providing an avenue for its fans to create their own Bakwaas Band Kar jokes, and have them aired on the Channel. 9XM fans can share their jokes by logging on www.9xm.in and participating in the Bakwaas Kar Contest. The best joke will be aired on 9XM giving credit to the winner.

9XM aficionados also get an opportunity to create a new character for the recently launched Bollywood news show – 9XL News. This user generated Under-Khabar Agent will join the gang of Khus – Puss Tai, Antenna Singh, Chug-lee, Bobby Touch-Up and Jalwa Dixit; and report from 9XL studios with the latest Bollywood scoop.

9XM loyalists can log on to www.9xm.in and join the 9XM community on Facebook (www.facebook.com/9xm.in) to experience the exciting initiatives. Viewers can also follow 9XM on Twitter (@9XMHaqSe) for a daily dose of entertainment. 9XM – Haq Se!

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