Thakur
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MUMBAI:India’s premier Hindi
news channel Aaj Tak is all set to
launch the second season of its
successful show Vande Mataram
which will be hosted by veteran
Bollywood actor and parliamentarian Shatrugan Sinha. Eminent actor Om Puri will be
seen lending his voice to the show.
Through the 12 episodes, the channel plans to
enlighten viewers about untold tales of bravery
and valour of India’s freedom fighters. For
example, the channel says little do people
know that Amar Shaheed Bhagat Singh was an
avid reader and by the young age of 24 years
he had read all the books of over 34 eminent
authors.
The saga will feature never seen before footage
and stories of freedom fighters right like
Subhash Chandra Bose, Chandra Shekhar Azad,
Bhagat Singh and many more. It will be
telecast on the channel every Saturday and
Sunday at 10 pm and will commence from 23
August
Aaj Tak managing editor Supriya Prasad says,
“The first season of Vande Mataram set
benchmarks in news programming showing
India’s wars after independence. Season two
will feature stories of India's war for
independence and each episode will cover the
struggle and the story of a revolutionary.”
Season one was anchored by Kabir Bedi in
2013.
Prasad praised Sinha’s oratory skills and
exemplary command over Urdu Shayari and
Hindi poetry. “His screen image of a patriotic
star, his aggressive image and deep baritone
voice added to his choice as preferred face for
the show,” he adds.
Meanwhile speaking to indiantelevision.com,
the actor says he wanted to do the show
because he found it energetic, youthful and
uncompromisingly patriotic. He also carefully
explains his previous stints on the small
screen. “I did the Shotgun Show. Then I also
hosted the Bhojpuri version of KBC. But this
show defines me and I feel it is absolutely
necessary for every Indian to watch it, to know
our history.”
The channel is going all out to promote the
show extensively with a special emphasis on
northern India.TV promos are being telecast on
all the channels networks to woo audiences.
Radio jingles are being aired across seven radio
stations and ads have been placed in the
newspaper Mail Today. Plans are afoot to place
hoardings across Delhi in 30 to 40 major
outdoor locations. Hoardings too will be put
up in Mumbai the coming week. A source from
the channel pegs the marketing cost to be
between Rs 90 lakhs to Rs one crore.
Prasad also says that the shows on patriotism
have helped the channel build a strong bond
with the viewers and the first season of Vande
Mataram won critical acclaim by winning
awards in three categories for best show, best
producer and best editing. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/aaj-tak-brings-back-vande-mataram-with-shatrughan-sinha-140822
news channel Aaj Tak is all set to
launch the second season of its
successful show Vande Mataram
which will be hosted by veteran
Bollywood actor and parliamentarian Shatrugan Sinha. Eminent actor Om Puri will be
seen lending his voice to the show.
Through the 12 episodes, the channel plans to
enlighten viewers about untold tales of bravery
and valour of India’s freedom fighters. For
example, the channel says little do people
know that Amar Shaheed Bhagat Singh was an
avid reader and by the young age of 24 years
he had read all the books of over 34 eminent
authors.
The saga will feature never seen before footage
and stories of freedom fighters right like
Subhash Chandra Bose, Chandra Shekhar Azad,
Bhagat Singh and many more. It will be
telecast on the channel every Saturday and
Sunday at 10 pm and will commence from 23
August
Aaj Tak managing editor Supriya Prasad says,
“The first season of Vande Mataram set
benchmarks in news programming showing
India’s wars after independence. Season two
will feature stories of India's war for
independence and each episode will cover the
struggle and the story of a revolutionary.”
Season one was anchored by Kabir Bedi in
2013.
Prasad praised Sinha’s oratory skills and
exemplary command over Urdu Shayari and
Hindi poetry. “His screen image of a patriotic
star, his aggressive image and deep baritone
voice added to his choice as preferred face for
the show,” he adds.
Meanwhile speaking to indiantelevision.com,
the actor says he wanted to do the show
because he found it energetic, youthful and
uncompromisingly patriotic. He also carefully
explains his previous stints on the small
screen. “I did the Shotgun Show. Then I also
hosted the Bhojpuri version of KBC. But this
show defines me and I feel it is absolutely
necessary for every Indian to watch it, to know
our history.”
The channel is going all out to promote the
show extensively with a special emphasis on
northern India.TV promos are being telecast on
all the channels networks to woo audiences.
Radio jingles are being aired across seven radio
stations and ads have been placed in the
newspaper Mail Today. Plans are afoot to place
hoardings across Delhi in 30 to 40 major
outdoor locations. Hoardings too will be put
up in Mumbai the coming week. A source from
the channel pegs the marketing cost to be
between Rs 90 lakhs to Rs one crore.
Prasad also says that the shows on patriotism
have helped the channel build a strong bond
with the viewers and the first season of Vande
Mataram won critical acclaim by winning
awards in three categories for best show, best
producer and best editing. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/aaj-tak-brings-back-vande-mataram-with-shatrughan-sinha-140822
