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Airtel digital TV adds two interactive services


22 Mar 2011
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Airtel digital TV, the DTH service from Bharti Airtel, has added two new interactive services - iDarshan and iGoodlife to its interactive offerings.

With the addition, the DTH player now offers five such applications as part of its interactive services portfolio, which also includes iLearn, iNews and iAstro.

iDarshan would enable subscribers to enjoy live aarti from the four shrines-Tirupati, Vaishno Devi , Golden Temple and Shirdi. Apart from this, the iTVapplication would also have library content playing when the live aarti is not available.

iDarshan is powered by Shemaroo and Divinevistaas. The channel will bring live aartis every morning and evening, devotional movies and songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information.

Meanwhile, iGoodlife is aimed at the increasingly discerning home-maker who looks to continually improve the home environs that suit both their lifestyle and individual needs of their family members. This iTV application has content centred around four categories - cooking, health, lifestyle and family and is powered by NDTV GoodTimes.

Both the services will be available for now as free preview for a week, post which iDarshan would be available at Rs 15 per month and iGoodlife at Rs 10 per month a la carte.

Designed so as to provide multiple video/audio feeds at the same time, the applications enable the customers to catch up with their particular interests, anytime they like.

Bharti Airtel chief marketing officer, Airtel digital TV Sugato Banerji said, "Content has always been central to our endeavours at Airtel digital TV. We understand that lifestyle and devotional content have been the biggest forms of entertainment for India. We are delighted to introduce the two new interactive services on our digital TV platform. We believe iDarshan and iGoodlife are powerful services that will enrich the lives of our valued customers by providing choice and convenience. Airtel digital TV has always led the way in introducing industry leading innovations and these introductions will make for an interesting blend of content that is more engaging and fulfilling for our customers."

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