Airtel digital TV launches interactive service for farmers

26 May 2011
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NEW DELHI: Airtel digital TV, the DTH service by Bharti Airtel, has launched a new interactive service iKisaan, specially designed for the Hindi heartland viewers residing in Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh and Jharkhand.

The company claims that it is a first of its kind offerring for rural India.

An agricultural service, iKisaan will allow subscribers in these states to get real time access to crop prices, prevalent agri-input prices of seeds, pesticides, weather information and localised farming advisory which is specific to their district - all in Hindi.

The service will be available to all the Airtel digital TV customers at no additional cost for the first month from launch.

Bharti Airtel director and CEO DTH services Ajai Puri said, "Airtel has always been at the forefront in understanding the customer needs and using technology to deliver offerings that enable their lifestyles. iKisaan is a pioneering initiative for rural India, which reiterates our commitment to offering innovative services that cuts across different customer preferences. With over 60 per cent of our customers coming in from rural areas, applications like these will create a stronger connect with our customers."

The service is powered by Handygo and aggregates content from authentic repositories that provide authentic localised information on crop, agri-input prices and information on weather.

The launch of iKisaan comes on the back of recent introductions to its interactive services portfolio with iDarshan, iGoodlife and iAstro.

Airtel digital TV currently has six interactive services-iLearn, iNews, iDarshan, iGoodlife, iAstro and iKisaan. iLearn is priced at 10 a month, iDarshan at 15 a month and iGoodlife at Rs 10 per month.
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