Airtel digital TV partners Viacom 18-Colors to launch its first subscription service

Bapun Raz

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Community Manager
3 Nov 2010
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Superhitz to have a library of popular, latest film content available on subscription

Enjoy Actor Festivals every Saturday
Available @ INR 20/-+ taxes per month, the first month would see 10 odd movies, with more additions in subsequent months

New Delhi, July 11, 2011: Airtel digital TV, the DTH service by Bharti Airtel announced that it has entered into a partnership with Viacom 18-Colors to launch its first subscription service offering 24|7 movie and video content. Superhitz will be available via subscription to all Airtel digital TV’s 6 million customers across the country. With this, customers can now watch a collection of Bollywood blockbusters on Channel 159 by subscribing to this new monthly service on Airtel digital TV.

Superhitz will show 10 odd movies in the first month of launch, with more titles to be added over the subsequent months. Whats more-Actor Festivals every Saturday would have back to back titles starring leading Bollywood stars. Available @ just INR 20/- per month- the starting price for any pay per view (PPV) movie, the movie titles currently part of the library include No One Killed Jessica, Dabangg, Mirch, Marigold, Tum Mile, Ajnabee, Dil Hai Ki Manta Nahi, Aashiqui, Pyaar Kiya To Darna Kya and Hello Brother.

According to Sugato Banerji-CMO- Airtel digital TV, Bharti Airtel, “Pay per view movies as a category has been doing very well on our platform, being one of the largest contributor to growth in value added services. The launch of Superhitz will help catalyze the growing interest in the genre by bringing home the benefits of comfort, convenience and value. With many in rural India having to wait endlessly for new movie releases, Superhitz is our way of having them keep up with the latest and most varied movie fare on offer on DTH.”

Commenting on the partnership, Gaurav Gandhi, COO, Sun 18 North & Head International Business, Viacom 18 said, “We are delighted to partner with Airtel on the SVOD service ‘Superhitz’. At Viacom 18, we are committed to exploring emerging distribution models to maximise content monetization. We believe that the subscriber VOD business has tremendous potential and with Airtel’s rapidly growing customer base, our blockbuster movie library, and attractive pricing & promotion will make this service a huge success.”

To avail this service all that customers need to do is SMS either ADD 159 or ADD superhitz to 54325 for Airtel digital TV customer care representative to facilitate provisioning the service on their set top boxes. Customers can also call Customer Care on 1800 102 8080 (Toll Free) OR 12150 (toll free from their Airtel Mobile).

About Airtel digital TV
Airtel digital TV – the DTH service from Bharti Airtel – has over 6 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24×7 customer care. Airtel digital TV launched its services in October 2008.

About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 226 million customers across its operations at the end of May 2011. To know more please visit,
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