Thakur
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MUMBAI: Continuing the expansion of theits product portfolio, the beverage giant Coca Cola India unveiled yet another strategic bet in its journey to achieve its 2020 vision, by launching Coca Cola Zero.
With its launch in the national capital, the Coca Cola Zero brand is now available in all the top six markets of the Coca-Cola Company, the others being USA, Mexico, China, Brazil and Japan.The sugar free soft drink was launched by Farhan Akhtar, Olympian luger Shiva Keshavan, fashion designer Sabyasachi Mukherjee and fashion photographer AtulKasbekar.
In another first for the Company, the entire launch event was broadcast live onwww.coca-colaindia.comand fans of CocaCola Zero joined the launch conversation on twitter and facebook with the#cokezero. http://www.indiantelevision.com/mam/marketing/brands/aligned-with-2020-vision-coca-cola-launches-zero-140920
With its launch in the national capital, the Coca Cola Zero brand is now available in all the top six markets of the Coca-Cola Company, the others being USA, Mexico, China, Brazil and Japan.The sugar free soft drink was launched by Farhan Akhtar, Olympian luger Shiva Keshavan, fashion designer Sabyasachi Mukherjee and fashion photographer AtulKasbekar.
In another first for the Company, the entire launch event was broadcast live onwww.coca-colaindia.comand fans of CocaCola Zero joined the launch conversation on twitter and facebook with the#cokezero. http://www.indiantelevision.com/mam/marketing/brands/aligned-with-2020-vision-coca-cola-launches-zero-140920
