Are TV shopping channels holding their own?

[JitendraKumar]

There was a time during and before the 90's when neighbourhood stores ruled. These were places to buy 'provisions' and meet up and chat too. Once malls came up, it was the epitome of cool to be seen browsing - especially for youngsters - through rows of shops.

However, convenience trumps everything else, and thus even as malls patronized by young shoppers, flourished, mothers and tired-after-work fathers discovered television shopping networks. It often helped them indulge in shopping from the comfort of their living rooms with a press of the remote button.


Read More : Are TV shopping channels holding their own?

 

[JitendraKumar]

India's teleshopping market is a fragmented one. While it gets business through late night teleshopping slots on various channels, it also comprises full-fledged channels dedicated to teleshopping. The former in this case are considered to be advertising slots. As per industry estimates, Hindi GECs that air teleshopping ads get Rs. 5-8 crore a year for a half-hour slot - new channels command Rs 1-2 crore for the same.

 

[Rahulan Raj]

They should try to 15 mins in '' 30 min/ 1 hour Soap'' instead :hehe