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DDF Exclusive Asianet News, Polimer News, TV9 Telugu & Kannada tops BARC Ratings of South News

Jithin91

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The latest data from the Broadcast Audience Research Council (BARC) shows that Polimer News leads the pack in Tamil Nadu and Puducherry, Asianet News in Kerala, TV9 Telugu is number one in AP and Telangana, while TV9 Kannada in Karnataka draws the largest audience. However, in the last few weeks, all genres across all states, and not just news, lost TV viewership to the IPL.

Malayalam
BARC-rating-Kerala.jpg

As per BARC data in Kerala, the Malayalam news genre saw a dip of 5% from an average of 953 million impressions in April to an average of 901 million impressions in May.

The leading Malayalam news channel - Asianet News - garnered an average of over 25 million impressions per week in May, while Manorama News registered an average of 15 million impressions. According to BARC’s numbers, Mathrubhumi News saw an average of 13 million impressions per week in May, while new entrant News 18 Kerala, which launched last year, had an average of 4.5 million impressions per week.

Tamil
BARC-rating-TN-Puducherry(1).jpg

Segment-wise breakup of BARC’s data in Tamil Nadu and Puducherry shows that the viewership for the Tamil news genre fell by 3% from an average of 2.96 billion impressions for weeks 15 to 18 (April) to an average of 2.86 billion for weeks 19 to 22 (May) in 2017.

Polimer News has remained on top for the past eight weeks, despite viewership dropping from an average of around 51 million per week in April to an average of around 38 million impressions per week in May.

Significantly, Polimer has 70% more viewer impressions than Thanthi TV, which has the second highest viewership in Tamil news. Puthiya Thalaimurai comes in third with an average of over 21 million impressions per week.

However, there have been several allegations against Polimer TV, whose owner also own a large TV cable distribution company in West TN, of tampering with the data.

Telugu
BARC-rating-AP-Telangana.jpg

Telugu news also witnessed a slide in viewership numbers from April to May. As per BARC, the Telugu news genre decreased by 4% from 3.04 billion impressions per week in April to 2.91 billion impressions the following month.

But while Telugu news genre on the whole witnessed a small drop in viewers, the top four channels bucked the trend, gaining more impressions on an average in May.

TV9 Telugu, the most viewed news channel in this segment, recorded an average of around 42 million impressions in May as opposed to 37 million impressions in April. NTV Telugu garnered an average of 39 million impressions while ABN Andhra Jyothi recorded an average of 33 million per week in May.

Kannada
BARC-rating-Karnataka.jpg

BARC data showed that the audience for Kannada news has remained stable at an average of 1.64 billion impressions per week for the months of April and May.

TV 9 Kannada was the most watched news channel in Karnataka for the past eight weeks, with an average of 54 million impressions per week in May. TV9 Kannada’s viewership, as per BARC, was 57% higher than Public TV, which came in second with an average of around 34 million impressions per week in May.

Source: TNM
 
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Sai Jai

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Week 23

Overall GEC

1 Sun TV 1055419
2 STAR Sports 1 Hindi 777806
3 STAR Plus 660801
4 Sony Pal 543309
5 Rishtey 532853
6 Zee TV 522673
7 Zee Anmol 490769
8 Gemini TV 478453
9 DD National 466696
10 STAR Sports 1 462214
..

English News

1 Republic TV 1054
2 Times Now 748
3 CNN News18 336
4 India Today Television 307
5 NDTV 24x7 278
..

Eng.Business News

1 ET Now 420
2 CNBC TV 18 372
3 BTVi 44
4 CNBC TV 18 Prime HD 9
..

Eng.Ent.

1 Zee Café 406
2 Comedy Central 217
3 Comedy Central HD 213
4 STAR World 211
5 AXN 211
..

Eng.Movies

1 Sony PIX 3268
2 Movies Now 2844
3 STAR Movies 2494
4 Movies Now 2 2159
5 HBO 1893
..
Hindi Business

1 CNBC Awaaz 2124
2 Zee Business 1101
..
Hindi GEC

1 STAR Plus 617771
2 Sony Pal 539747
3 Rishtey 530771
4 Zee Anmol 489593
5 Zee TV 487877
6 DD National 435065
7 Colors 422356
8 SONY SAB 418957
9 STAR Utsav 323416
10 Sony Entertainment Television 322318
..
Hindi Movies

1 Sony MAX 423799
2 Sony Wah 331889
3 Rishtey Cineplex 307052
4 Zee Cinema 303644
5 Zee Anmol Cinema 295867
..
Hindi News

1 Aaj Tak 94882
2 Zee News 82835
3 ABP News 70159
4 News18 India 60153
5 India TV 59645
..
Infotainment

1 History TV 18 4698
2 Discovery Channel 4092
3 National Geographic Channel 2666
4 Nat Geo Wild 1982
5 Animal Planet 1939
..
Kannada

1 Colors Kannada 342531
2 Zee Kannada 235615
3 Udaya Movies 203449
4 Star Suvarna 170170
5 Udaya TV 140185
..

Kids

1 NICK 124717
2 Disney Channel 113483
3 Hungama 104987
4 Pogo TV 92670
5 Cartoon Network 75916
..
Lifestyle

1 Living Foodz 1384
2 Fox Life 706
3 TLC 653
4 FYI TV18 586
5 Food Food 464
..

Malayalam

1 Asianet 268036
2 Mazhavil Manorama 94168
3 Surya TV 81993
4 Flowers TV 66983
5 Surya Movies 64876
..

Hindi Music

1 Mastiii 143304
2 9XM 119296
3 Sony MIX 92343
4 B4U Music 90696
5 MTV Beats 89474
..

Sports

1 STAR Sports 1 Hindi 777806
2 STAR Sports 1 462214
3 STAR Sports 1 Tamil 97248
4 Ten 1 79486
5 STAR Sports 2 33574
..

Tamil

1 Sun TV 972599
2 KTV 321576
3 STAR Vijay 290115
4 Zee Tamil 243460
5 Adithya TV 79535
..

Telugu

1 Gemini TV 449471
2 Zee Telugu 388558
3 STAR Maa 386327
4 ETV Telugu 363075
5 Maa Movies 162713
..

Youth

1 Zing 18254
2 Bindass 11544
3 MTV 9913
4 E24 6231

..

TV audience measurement data collection - BARC India

..
 
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Selva Jay

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Now we can see power of star sports1 tamil, while launching some people told channel will not succeed...but its beated Ten1[emoji33]


 

Selva Jay

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After renamed star sports3, its huge succeed compare to before...

 

JollyLNB

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Colors is not in the top 10! :skd
Is DD National in the top 10 because of Champions Trophy? :huh
 

Sai Jai

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[QUOTE="JollyLNB]
Is DD National in the top 10 because of Champions Trophy? :huh[/QUOTE]
Yes

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