Jithin91
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The latest data from the Broadcast Audience Research Council (BARC) shows that Polimer News leads the pack in Tamil Nadu and Puducherry, Asianet News in Kerala, TV9 Telugu is number one in AP and Telangana, while TV9 Kannada in Karnataka draws the largest audience. However, in the last few weeks, all genres across all states, and not just news, lost TV viewership to the IPL.
Malayalam
As per BARC data in Kerala, the Malayalam news genre saw a dip of 5% from an average of 953 million impressions in April to an average of 901 million impressions in May.
The leading Malayalam news channel - Asianet News - garnered an average of over 25 million impressions per week in May, while Manorama News registered an average of 15 million impressions. According to BARC’s numbers, Mathrubhumi News saw an average of 13 million impressions per week in May, while new entrant News 18 Kerala, which launched last year, had an average of 4.5 million impressions per week.
Tamil
Segment-wise breakup of BARC’s data in Tamil Nadu and Puducherry shows that the viewership for the Tamil news genre fell by 3% from an average of 2.96 billion impressions for weeks 15 to 18 (April) to an average of 2.86 billion for weeks 19 to 22 (May) in 2017.
Polimer News has remained on top for the past eight weeks, despite viewership dropping from an average of around 51 million per week in April to an average of around 38 million impressions per week in May.
Significantly, Polimer has 70% more viewer impressions than Thanthi TV, which has the second highest viewership in Tamil news. Puthiya Thalaimurai comes in third with an average of over 21 million impressions per week.
However, there have been several allegations against Polimer TV, whose owner also own a large TV cable distribution company in West TN, of tampering with the data.
Telugu
Telugu news also witnessed a slide in viewership numbers from April to May. As per BARC, the Telugu news genre decreased by 4% from 3.04 billion impressions per week in April to 2.91 billion impressions the following month.
But while Telugu news genre on the whole witnessed a small drop in viewers, the top four channels bucked the trend, gaining more impressions on an average in May.
TV9 Telugu, the most viewed news channel in this segment, recorded an average of around 42 million impressions in May as opposed to 37 million impressions in April. NTV Telugu garnered an average of 39 million impressions while ABN Andhra Jyothi recorded an average of 33 million per week in May.
Kannada
BARC data showed that the audience for Kannada news has remained stable at an average of 1.64 billion impressions per week for the months of April and May.
TV 9 Kannada was the most watched news channel in Karnataka for the past eight weeks, with an average of 54 million impressions per week in May. TV9 Kannada’s viewership, as per BARC, was 57% higher than Public TV, which came in second with an average of around 34 million impressions per week in May.
Source: TNM
Malayalam
As per BARC data in Kerala, the Malayalam news genre saw a dip of 5% from an average of 953 million impressions in April to an average of 901 million impressions in May.
The leading Malayalam news channel - Asianet News - garnered an average of over 25 million impressions per week in May, while Manorama News registered an average of 15 million impressions. According to BARC’s numbers, Mathrubhumi News saw an average of 13 million impressions per week in May, while new entrant News 18 Kerala, which launched last year, had an average of 4.5 million impressions per week.
Tamil
Segment-wise breakup of BARC’s data in Tamil Nadu and Puducherry shows that the viewership for the Tamil news genre fell by 3% from an average of 2.96 billion impressions for weeks 15 to 18 (April) to an average of 2.86 billion for weeks 19 to 22 (May) in 2017.
Polimer News has remained on top for the past eight weeks, despite viewership dropping from an average of around 51 million per week in April to an average of around 38 million impressions per week in May.
Significantly, Polimer has 70% more viewer impressions than Thanthi TV, which has the second highest viewership in Tamil news. Puthiya Thalaimurai comes in third with an average of over 21 million impressions per week.
However, there have been several allegations against Polimer TV, whose owner also own a large TV cable distribution company in West TN, of tampering with the data.
Telugu
Telugu news also witnessed a slide in viewership numbers from April to May. As per BARC, the Telugu news genre decreased by 4% from 3.04 billion impressions per week in April to 2.91 billion impressions the following month.
But while Telugu news genre on the whole witnessed a small drop in viewers, the top four channels bucked the trend, gaining more impressions on an average in May.
TV9 Telugu, the most viewed news channel in this segment, recorded an average of around 42 million impressions in May as opposed to 37 million impressions in April. NTV Telugu garnered an average of 39 million impressions while ABN Andhra Jyothi recorded an average of 33 million per week in May.
Kannada
BARC data showed that the audience for Kannada news has remained stable at an average of 1.64 billion impressions per week for the months of April and May.
TV 9 Kannada was the most watched news channel in Karnataka for the past eight weeks, with an average of 54 million impressions per week in May. TV9 Kannada’s viewership, as per BARC, was 57% higher than Public TV, which came in second with an average of around 34 million impressions per week in May.
Source: TNM
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