B4U Media Ventures to handle sales duties of Housefull Movies

[Thakur]

The new 24x7 Free-To-Air (FTA) Hindi movie channel Housefull Movies launched by Triumph Media Vision Private Limited, has assigned its sales responsibilities to B4U Media Ventures.
 
The channel has achieved almost four per cent viewership share in the northern market within a span of eight weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action.
 
Housefull Movies MD Harish Patil said, “Being a new player with a content mix similar to the likes of second line Hindi movie channels and strong distribution, we aim to place Housefull movies as a full on filmipanti movie channel in the mind of the viewers and advertisers. The collaboration with B4U Media Ventures will aid in monetising our advertising inventory better, as we have seen the team’s ability to position the B4U group of channels in India within the minds of advertisers in a way that benefits both the advertisers and the channel.”

http://www.indiantelevision.com/television/tv-channels/movie-channels/b4u-media-ventures-to-handle-sales-duties-of-housefull-movies-151203