"Balaji is ready to move to the next level, to scale

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Thakur

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Sameer Nair is to Indian television what
Rupert Murdoch is to the home medium
worldwide. In the year 2000, when satellite
broadcast on India was struggling for an
identity, Sameer Nair joined Star Plus as
Head Of Programming and turned the tides
of television viewing by spearheading the
ultimate game-show Kaun Banega Crorepati
and the Mataji of all soaps Kyunki Saas Bhi
Kabhi Bahu Thi . 14 years later, Sameer is
back at the helm, this time as the Group
CEO of Balaji. In a freewheeling interview
with Subhash K Jha, Nair discusses his long
association with Ekta Kapoor and the
entertainment industry.
You are the guy who brought us KBC and
Kyunki... How does it feel to be working
with Balaji?
Very comfortable. I am happy. I've known
Ekta for 15 years. Whatever the stories
about our rapport we are very comfortable
with one another. She still possesses the
same zest and energy that she did when she
did Kyunki and Kasauti Zindagi Ki on Star.
Not too many people remember that Kyunki
Saas... and KBC began telecast on the same
day. Interestingly, I've joined Balaji when
they're celebrating 20 years of their
existence. I am also 20 years old in the
business. I started at Star Plus 20 years ago.
Both Balaji and I started in July 1994. So
it's a homecoming for me.
How do you see the growth of the
television industry?
It's been like a whole generation coming up
in front of me. But I haven't seen it all.
There's much more to come in the television
industry. If back in 2000 when you
interviewed me I had said that 14 years
down the line there would be 800 channels
and 200 news channels you'd have laughed
and asked what was I smoking.
What prompted you to join Balaji?
We were in discussion for six months. I've
been working with Balaji in an advisory
capacity. After their wonderful success
where does Balaji go from here? Balaji is
ready to move to the next level, to scale up
the business and get more collaborative. The
film business would be the prime area of
growth. Balaji is ready to move to the next level, to scale up the business - Sameer Nair, Group CEO | Latest Movie Features - Bollywood Hungama
 
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