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BARC week 18: Movies Now dominates the English movies space

Manu

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MUMBAI: AXN and Movies Now continue to dominate the English entertainment and English movies space respectively. In the infotianment genre, Discovery manintained its leadership, according to week 18 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals.

English Entertainment genre witnessed a mixed bag of ratings in this week and saw a rise in its overall rating with AXN leading. The English movies space was topped by Star movies and Infotainment continued with Discovery as number one.


English Entertainment

AXN stood at number one position with a decline in its rating from 343 Impressions (000s) in week 17 to 221 Impressions (000s) this week. Comedy Central moved up the row and bagged the second berth with 217 Impressions (000s) followed by Zee Cafe with 211 Impressions (000s).

Colors Infinity SD with 121 Impressions (000s) and Star World with 82 Impressions (000s) took the fourth and the fifth position respectively.


English Movies

Movies Now toppled Star Movies with 3157 Impressions (000s). Star Movies took the second position with 2915 Impressions (000s) followed by Sony Pix with 1782 Impressions (000s). Zee Studio grabbed the fourth place with 1370 Impressions (000s) while HBO bagged the fifth position with 1333 Impressions (000s).


Infotainment

Discovery with an increase in the ratings from 4585 Impressions (000s) in week 17 to 4760 Impressions (000s) this week. History TV 18 with 3846 Impressions (000s) secured the second positon. National Geographic Channel grabbed the third position with 3214 Impressions (000s) followed by Animal Planet with 2498 Impressions (000s) and Nat Geo Wild with 1969 Impressions (000s) on the fourth and fifth position respectively.
 
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