BBC launches ‘Live the Story’ global marketing campaign

[mmadhankumar]

Wednesday announced the launch of BBC World News and BBC.com ‘Live the Story,’ brand positioning and major global marketing campaign.

The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the US.

The ‘Live the Story’ campaign focuses on BBC World News and BBC.com/news and our unique ability to engage audiences through our reporting. With more journalists in more places than any other international news broadcaster, the BBC brings unrivalled depth and insight to news from around the world and, because our journalists live the story, our audience can live the story along with them.



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