- 22 Mar 2011
- Reaction score
BIG CBS LOVE, India’s first ever international entertainment channel for the contemporary urban couple from the Reliance Broadcast Network Limited and CBS Studios International JV, has already established itself as the undisputed QUEEN.
BIG CBS LOVE bags the highest ratings, within 3 weeks of its launch, amongst 25-44 year SEC A Women, in the Top 5 Metros (Source TAM). According to the recent TAM figures time spent on BIG CBS LOVE is also more than any other competing channel. This surely is a double bonanza for the channel, in such a short span of time!
With an excellent programming lineup backed by innovative marketing initiatives, the channel has fared exceedingly well with its target audience. The channel has exposed its audience with some strong, chic and contemporary shows like America’s Next Top Model, the Oprah Winfrey Show, and Rachael Ray Show and more, which have become an instant hit and gotten its audiences hooked to the Channel. Right at start, the Channel was confident that the content would resonate with its audiences, backed by detailed research and consumer insights.
Aparnaa Pande, General Manager, BIG CBS Networks, said, “We are very happy with the market response to the Channel. We have meticulously hand-picked programs that will suit the urban contemporary couple, appealing to the women, without alienating the men. We have managed to crack our key markets, and have built a loyal audience base within a very short period of time. We will continue to provide exclusive content to our audiences, while we offer marketers a well defined audience base that they can reach out to, through BIG CBS Love.”
BIG CBS LOVE is available across 30 Million HH’s across all major digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, and Reliance Digital, Airtel Digital TV, Videocon d2h. It is also available across SCOD-18 & Home Cable and other MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.