Big Magic goes seasonal Launched new shows from Dec. 29

Dinesh jain

Dream Legend
3 Feb 2014
Reaction score
Starting 29 December,
the channel with its core positioning of being
chatpata har pal, will introduce seasonal formats
across its popular shows like Har Mushkil Ka Hal
Akbar Birbal, Uff Yeh Nadaniyaan, Ajab Ghajab
Ghar Jamai and MahiSagar. With this format, the
channel aims to emphasise on freshness in
characters, more comedy twists in plots, new
themes in a four week long season format.

New seasons for the shows kicks off as below:
Uff Yeh Nadaniyan – 29 Dec

Har Mushkil ka Hal Akbar Birbal – 15 Jan

Ajab Ghajab Ghar Jamai – 12 Jan

Mahisaagar – 19 Jan

With the seasonal format kicking in, the channel
will see transformation in existing characters,
new character introductions new high points -
with an unpredictable climax at the end. It will
continue its episodic formats but will bring in
more comedy, quirky and over the top elements
to garner a higher space in the comedy genre.
The season will be divided into - premieres, mid-
season and season finale.

Talking about the new season format, Reliance
Broadcast Network creative director Uditanshu
Mehta said, “At Big Magic, we regularly aim to
bring in innovation and newness across our
shows. Our regular innovation and programming
spikes have ensured time spent on our channel
has increased excellently over the past few
months, and alongside has audience
expectations. This move is part of our endeavor
to ensure we deliver to our discerning viewers a
truly chatpata experience through our

The spikes will be marketed heavily across
television, radio and digital, ensuring excellent
promotions and reach with a 360 degree
marketing plan.

Indian Television Dot Com | Big Magic goes seasonal
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