Thakur
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MUMBAI: Big Magic is set to strengthen its
programming line-up with the launch of a two
week special mini-series. As broadcasters
believe, content is the king, the channel is
leaving no stone unturned to engage with the
viewers.
It will soon be extending the popularity of its
fictional show Har Mushkil Ka Hal – Akbar
Birbal, with a special mini-series Chota Birbal .
Airing weeknights at 7 pm it will feature three
to four children, under nine years of age, in
each episode who will be conversing with the
character Birbal played by Vishal Kotian.
Children will have to give logical and witty
answers to his questions, competing with each
other in their own unique child like manner
for the title of ‘Chota Birbal’ – the wittiest of
all kids. The finale week will see two
contestants compete to win the title.
Chota Birbal has been conceptualised as an
extension to the historical comedy Har Mushkil
Ka Hal - Akbar Birbal . Commenting on the
launch, Reliance Broadcast Network COO
television business Lavneesh Gupta opines:
“Abkar-Birbal stories have been the epitome of
intelligence and wit. Extending the lineage of
the very famous folktales, we present this
mini-series as part of our constant endeavor to
expand our offerings and providing the best
mix of comedy entertainment. The responses of
kids to questions posed by Birbal, will ensure
it makes for an endearing and hilarious watch,
for kids and adults alike, while providing an
excellent property for marketers to ride on.”
The launch of the show is supported with an
extensive marketing campaign across
television, radio, digital, on ground and more,
ensuring deeper reach across the markets.
Big Magic launches Chota Birbal targeting children | Indian Television Dot Com
programming line-up with the launch of a two
week special mini-series. As broadcasters
believe, content is the king, the channel is
leaving no stone unturned to engage with the
viewers.
It will soon be extending the popularity of its
fictional show Har Mushkil Ka Hal – Akbar
Birbal, with a special mini-series Chota Birbal .
Airing weeknights at 7 pm it will feature three
to four children, under nine years of age, in
each episode who will be conversing with the
character Birbal played by Vishal Kotian.
Children will have to give logical and witty
answers to his questions, competing with each
other in their own unique child like manner
for the title of ‘Chota Birbal’ – the wittiest of
all kids. The finale week will see two
contestants compete to win the title.
Chota Birbal has been conceptualised as an
extension to the historical comedy Har Mushkil
Ka Hal - Akbar Birbal . Commenting on the
launch, Reliance Broadcast Network COO
television business Lavneesh Gupta opines:
“Abkar-Birbal stories have been the epitome of
intelligence and wit. Extending the lineage of
the very famous folktales, we present this
mini-series as part of our constant endeavor to
expand our offerings and providing the best
mix of comedy entertainment. The responses of
kids to questions posed by Birbal, will ensure
it makes for an endearing and hilarious watch,
for kids and adults alike, while providing an
excellent property for marketers to ride on.”
The launch of the show is supported with an
extensive marketing campaign across
television, radio, digital, on ground and more,
ensuring deeper reach across the markets.
Big Magic launches Chota Birbal targeting children | Indian Television Dot Com
