Ravi budhwar
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BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is marching forward and solidifying its position as the No. 1 Channel in the region.
The latest TAM results Week 53’11 demonstrates a surge in the Channel’s GRP’s to 15.21 on the back of increase in reach. The quick growth of the Channel can be attributed to its new strategic programming initiatives ranging from movies to non-fiction shows and more. The channel continues to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar and ETV MP.
Its new strategic programming initiatives range from home grown properties like, BIG Memsaab – a platform offering housewives of the region a platform to showcase their talent, which saw phenomenal talent come to the fore. BIG Bal Kalakaar, India’s first children’s devotional talent hunt, built around the thought of Sangeet Main Sanskaar, saw participation across the region during the recently concluded auditions.
Backked by a high decibel marketing campaign the property has been able to capture the imagination of parents and children alike. Additionally, the daily movies on the Channel are also attracting excellent eyeballs and viewership. These new initiatives backed by a slew of excellent hand-picked programming ranging from a local devotional show Seher, sitcoms like - Tu Tu Main Main, Nadaaniya and Bulbulay which connect well with the audiences in the region.
These programming initiatives has helped BIG MAGIC cement its position as the No. 1 regional television channel.
Additionally, when clubbed with the region’s No. 1 FM station – 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.
The Channel’s well tailored programming when coupled with the extensive marketing initiative offers the most effective platform for both national and local brands.
BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.
source:tv next
