Big Magic targets young adults with two new shows

Thakur

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With an aim to provide humour and unpredictable content that appeals to the urban audience, Big Magic is coming up with two new male centric shows targeting young adults within the age group of 15 - 30. The first show is called Boyz, which recently went on air, whereas the other show - Pyar Marriage Shhhh (PMS) will begin airing from 7 September.
 
Reliance Broadcast Network COO Ashwin Padmanabhan said, “We have successfully created a position of our channel in the comedy space. Our new programming content is based in an urban kind of setting.”
 
What’s more, Big Magic is also planning to launch another three to four shows and short formats in the coming months. “We are working on a talk show format, which is likely to launch in the next three months. We are also getting multiple short formats like Chutki and Shopkeeper, which has become very big already. We have introduced another short format called Mania Ki Dunia. The short-format YouTube content, which already has 20 million views, will also be put on radio, television and online. As we started building comedy as a genre, our effort is to create relevance of this genre across multiple platforms,” he added.
 
Elaborating the story of new shows, Padmanabhan said, “The theme of Boyz is about three college friends and their crazy experiences of coming out of their comfort zone and discovering life. So it’s a typical college story but like every other boy, they carry the fantasy of not just the perfect job but also the girl of their dreams. Each character is sketched extremely sharply and differently. The show will fill in the gap of urban TV viewing male audience with an edginess that has hitherto been unavailable on television.”
 

http://www.indiantelevision.com/television/tv-channels/gecs/big-magic-targets-young-adults-with-two-new-shows-150829
 
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