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Times Internet Ltd (TIL) officially launched its video service, BoxTV on September 11, 2012. The content bouquet includes blockbuster movies, TV shows, short films, etc., which users will be able to watch on a regular web browser or via iPhone, iPad, other Android devices and popular TV-connected platforms such as Roku.
BoxTV has a ‘freemium model’, which means that a part of the content will be available on an ad-supported free-to-user basis, and the rest will be available on a monthly subscription basis.
In interaction with exchange4media, Satyan Gajwani, CEO, Times Internet said that that content is being sourced from a variety of studios and content aggregators who have digital rights. Given the special focus on Hollywood content, TIL has announced its partnership with Sony Pictures, USA. “We have also licensed content from many independent Hollywood studios. We are in discussions with more major studios and will be ready to announce more partnerships in the coming weeks,” he added.
Full Report on e4m
Times Internet Ltd (TIL) officially launched its video service, BoxTV on September 11, 2012. The content bouquet includes blockbuster movies, TV shows, short films, etc., which users will be able to watch on a regular web browser or via iPhone, iPad, other Android devices and popular TV-connected platforms such as Roku.
BoxTV has a ‘freemium model’, which means that a part of the content will be available on an ad-supported free-to-user basis, and the rest will be available on a monthly subscription basis.
In interaction with exchange4media, Satyan Gajwani, CEO, Times Internet said that that content is being sourced from a variety of studios and content aggregators who have digital rights. Given the special focus on Hollywood content, TIL has announced its partnership with Sony Pictures, USA. “We have also licensed content from many independent Hollywood studios. We are in discussions with more major studios and will be ready to announce more partnerships in the coming weeks,” he added.
Full Report on e4m
