Britannica launches English educational Channel

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Guwahati 2013 In a move that could significantly improve the English language skills of tens of thousands of school students, the city saw more than 80 Principals and English language teachers of Assam and Meghalaya schools sit through an interactive session to experience advanced teaching methods and content by Encyclopaedia Britannica, a company well known for trustworthy content.

The interactive session by Maryann Vaisoha, a University of Cambridge certified language educator, helped the participants experience Encyclopaedia Britannica’s comprehensive solution for the English language.

Made up of a National Curriculum Framework 2005 curriculum-mapped text book, a literary reader, a practice book and an interactive compact disc for learners of classes I to VIII, The English Channel offers an audio compact disc and a manual to equip teachers to deliver better in class. The Merriam Webster dictionary comes as part of the Interactive CD.

To comply with CBSE mandate to each school to equip themselves with a laboratory, Encyclopaedia Britannica’s Language Lab Solution has been created using Finnish language learning company Sanako’s technology and overlaying its own content to help learners practice their class exercises to excel.

Announcing the launch of The English Channel, Mr. Sarvesh Shrivastava, managing director, Encyclopaedia Britannica South Asia said, “The researched offering from a trusted and credible source for knowledge for over 245 years, Encyclopaedia Britannica, will allow learners of Classes I to VIII to read speedily, speak fluently, listen comprehensively with a degree of mastery over language.”

“The brief to pedagogy experts and instructional designers was to bring out a product that best equips young learners to communicate effectively”, Mr Shrivastava said emphasising that this meets needs of Indians whose mother tongue is not English.

The initiative was launched by Prof. Tabu Ram Taid, himself a distinguished linguist, author, educator and administrator, as tribute to his contribution to lexicographical works like dictionary, grammar and phonology on the Mising language.**

Father George Thomas, Principal, St. Francis De Sales School, said that his school is proud to host an event that could better prepare and equip young Indians to communicate effectively in English.

About Encyclopaedia Britannica

Encyclopædia Britannica, Inc. is a global educational publisher with products that promote knowledge and learning. We provide timely, relevant, and trustworthy information and instructional products used in schools, universities, homes, libraries, and workplaces throughout the world

In a world where questionable information is rampant, we provide products that inspire confidence, with content people can trust. We do this, as we have for many years, by collaborating with experts, scholars, educators, instructional designers, and user-experience specialists; by subjecting their work to rigorous editorial review; and by combining it all into learning products that are useful, reliable, and enjoyable.

We’re deeply involved with schools, parents, and educators, designing products for the 21st-century classroom and today’s home learning environments. We’re a pioneer in digital education, and our products are marked by engaging and trustworthy content.

About The English Channel

The English Channel, is multiskill structural English language series, for Classes I to VIII. With a holistic approach to language proficiency, the series is designed to aid language acquisition process with a focus on oral-aural, print, and electronic channels of communication

The English Channel comprises eight main coursebooks, practice books, and literature readers. A teacher’s manual and an audio compact disc for each level aid the teaching-learning process.

Britannica launches English Solution for Indian Schools Fine blend of Technology, Textbooks to fuel quest for better English | This Week Guwahati
 
If you want good command on English (or any language), you need read lot of books in that language.
 
Nice Britannica has a edu channel, I thought of its like only encyclopedia book...
 
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