Am@9
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- 8 Sep 2012
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MUMBAI: The Indian
Broadcasting Federation (IBF),
Advertising Agencies Association
of India and the Indian Society
of Advertisers (ISA) have
nearly reached a consensus on
the issue of suspension of TAM
data in the four metros from 1
November.
The representatives of three
industry bodies have reached an
agreement but have decided to
first circulate among their
members before making it
public.
The representatives of the
three bodies met on Monday but
a consensus eluded them. They
did not meet on Tuesday but
held discussions through
different means and have more
or less reached an agreement.
They have decided to take one
more day to iron out the creases
on the matter.
A TAM Media Research
representative had attended
the meeting on Monday but was
not part of the discussion on
Tuesday. The decision of the
three industry bodies would be
communicated to TAM and the
television viewership rating
agency would accordingly act on
the decision.
The industry bodies needed to
agree on the period of
suspension of reporting of TAM
ratings in Mumbai, Delhi,
Chennai and Kolkata after the
government-mandated complete
switchover to digital delivery of
cable television from 1
November. The suspension has
been felt necessary as there
would be disruption of television
services for some period after
analogue signals are switched
off in the four metros.
An industry source informed
in
diantelevision.com, “The bodies
were hoping to issue a
statement today (Tuesday), but
it just required a bit more
alignment from all sides.
Whatever be the decision, it
should be communicated to the
members first before making it
public through the media.”
IBF president Man Jit Singh also
said, “An official statement
bearing the decision taken by
the industry bodies will be
released to the press tomorrow
(Wednesday).”
Details of the agreement,
however, could not be obtained
Indian Television Dot Com: India's cable, satellite, terrestrial, broadcasting, TV, advertising, marketing and media portal
Broadcasting Federation (IBF),
Advertising Agencies Association
of India and the Indian Society
of Advertisers (ISA) have
nearly reached a consensus on
the issue of suspension of TAM
data in the four metros from 1
November.
The representatives of three
industry bodies have reached an
agreement but have decided to
first circulate among their
members before making it
public.
The representatives of the
three bodies met on Monday but
a consensus eluded them. They
did not meet on Tuesday but
held discussions through
different means and have more
or less reached an agreement.
They have decided to take one
more day to iron out the creases
on the matter.
A TAM Media Research
representative had attended
the meeting on Monday but was
not part of the discussion on
Tuesday. The decision of the
three industry bodies would be
communicated to TAM and the
television viewership rating
agency would accordingly act on
the decision.
The industry bodies needed to
agree on the period of
suspension of reporting of TAM
ratings in Mumbai, Delhi,
Chennai and Kolkata after the
government-mandated complete
switchover to digital delivery of
cable television from 1
November. The suspension has
been felt necessary as there
would be disruption of television
services for some period after
analogue signals are switched
off in the four metros.
An industry source informed
in
diantelevision.com, “The bodies
were hoping to issue a
statement today (Tuesday), but
it just required a bit more
alignment from all sides.
Whatever be the decision, it
should be communicated to the
members first before making it
public through the media.”
IBF president Man Jit Singh also
said, “An official statement
bearing the decision taken by
the industry bodies will be
released to the press tomorrow
(Wednesday).”
Details of the agreement,
however, could not be obtained
Indian Television Dot Com: India's cable, satellite, terrestrial, broadcasting, TV, advertising, marketing and media portal
