Broadcom Sharpens Focus On DTH Market

M.J.Sadiq

M Jahabar Sadiq
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US-based semiconductor solutions company Broadcom is focusing aggressively on India’s growing digital market and aspires to be the market leader for integrated System-On-Chip (SoC) offerings.

The company has already bagged contracts from the likes of Dish TV, Tata Sky and Indus Ind Media and Communication Limited (IMCL), where it is providing highly integrated SoC devices. “By leveraging our expertise, satellite television providers can offer quality content on a wider variety of channels with a better optimized channel bandwidth,” says Rajiv Kapur, Managing Director, Broadcom India. (See: Dish TV Selects Broadcom For Set-top Boxes and Tata Sky Goes With Broadcom.)

As the market for high-definition television in the country is growing, the company believes that the growing demand for high definition content will spearhead company’s position. “We offer the right technology that is cost-efficient and maintains best-in-class integration, features and performance,” says Brett Tischler, Senior Product Group Manager at Broadcom.

The company boasts of a range of solutions designed exclusively for emerging markets like India. It claims to have shipped over 100 million units of products with silicon tuners, a technology engineered to replace less reliable legacy can tuners and to assist manufacturers developing advanced and cost effective set top boxes (STBs).

According to the sources, Broadcom is also in advanced discussion with Doordarshan, to supply its solutions for digitizing the content.

Broadcom's key focus areas for the Indian market in the coming two years are STBs, network solutions for telecom operators and devices as they evolve from 3G to 4G. The company is also working with domestic handset manufacturers like Micromax for single-core, dual-core and quadcore-based 3G smartphones in India.

Broadcom’s BCM7358 and BCM7301 SoC devices are currently shipping in high volumes. These SoCs are claimed to be designed for emerging markets and offer support for a variety of advanced security and connectivity solutions.

In India, the company competes with the likes of ST Micro in the SoCs for set top boxes. According to ABI research, Broadcom delivered between 85 and 86 million video SoCs for STBs worldwide in 2012.


http://www.lightreading.in/lightreadingindia/news-analysis/172051/broadcom-sharpens-focus-dth-market

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