rahul1117kumar
Contributor
- Joined
- 21 Jun 2013
- Messages
- 6,758
- Reaction score
- 14,800
The 2016 season of the Caribbean Premier League (CPL) was sampled by over 134 million viewers globally representing a 44% increase from 2015.
Cumulative audience figures have risen steadily year on year since the tournament’s inception, from 36 million viewers (in 2013), to 66 million (2014), 93 million (2015) and now to 134 million (2016).
Television figures from Sony Six broadcast in India alone almost doubled from 44 million to 82 million, while there was also a significant rise in the UK due to the partnership with broadcasters Dave/UK TV with audience figures growing from 548,000 (in 2015) to 2.5 million.
The partnership with One World Sports in the USA, meanwhile, saw audience figures increase from 694,000 (2015) to 743,000.
This year the CPL also broke new grounds by becoming the first professional cricket league to stage matches in the mainland USA, and matches were viewed across more lands than ever before, with One World Sports (USA), Sony Six (India), Dave / UKTV (UK), Sky (New Zealand), Fox Sports (Australia), EcoNet / KweseTV (sub-Saharan Africa) and OSN (Middle East) all showcasing the CPL.
It also became the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that, for the first time in international cricket, 40 countries around the world, including the likes of Pakistan, South Africa and the Philippines could view the sport live. There were a further 5.3 million views on this platform across all 34 matches.
CPL CEO Damien O’Donohoe said, “Today is a proud day and further evidence of the rising international stature of the Hero CPL not just in the Americas, but across the UK, India, Middle East and beyond.
“The release of these global viewership figures is a tremendous boost, not just for the game of cricket in the Caribbean, but for each of the local tourism boards and our loyal sponsors who invest so much in the development and marketing of the game.
“The profile of West Indies cricket has never been higher, and 2016 was a memorable year with the men’s senior and under-19 sides, as well as the women’s team, enjoying international success in the first half of the year.
“From the tournament’s inception back in 2013, we were determined to showcase the very best of what the Caribbean has to offer, both on and off the field, and we believe that the growth of the biggest party in sport in 2016 has further enhanced this reputation.”
Caribbean Premier League's TV viewership almost doubles in India | TelevisionPost.com
Cumulative audience figures have risen steadily year on year since the tournament’s inception, from 36 million viewers (in 2013), to 66 million (2014), 93 million (2015) and now to 134 million (2016).
Television figures from Sony Six broadcast in India alone almost doubled from 44 million to 82 million, while there was also a significant rise in the UK due to the partnership with broadcasters Dave/UK TV with audience figures growing from 548,000 (in 2015) to 2.5 million.
The partnership with One World Sports in the USA, meanwhile, saw audience figures increase from 694,000 (2015) to 743,000.
This year the CPL also broke new grounds by becoming the first professional cricket league to stage matches in the mainland USA, and matches were viewed across more lands than ever before, with One World Sports (USA), Sony Six (India), Dave / UKTV (UK), Sky (New Zealand), Fox Sports (Australia), EcoNet / KweseTV (sub-Saharan Africa) and OSN (Middle East) all showcasing the CPL.
It also became the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that, for the first time in international cricket, 40 countries around the world, including the likes of Pakistan, South Africa and the Philippines could view the sport live. There were a further 5.3 million views on this platform across all 34 matches.
CPL CEO Damien O’Donohoe said, “Today is a proud day and further evidence of the rising international stature of the Hero CPL not just in the Americas, but across the UK, India, Middle East and beyond.
“The release of these global viewership figures is a tremendous boost, not just for the game of cricket in the Caribbean, but for each of the local tourism boards and our loyal sponsors who invest so much in the development and marketing of the game.
“The profile of West Indies cricket has never been higher, and 2016 was a memorable year with the men’s senior and under-19 sides, as well as the women’s team, enjoying international success in the first half of the year.
“From the tournament’s inception back in 2013, we were determined to showcase the very best of what the Caribbean has to offer, both on and off the field, and we believe that the growth of the biggest party in sport in 2016 has further enhanced this reputation.”
Caribbean Premier League's TV viewership almost doubles in India | TelevisionPost.com
