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‘ Chhota Bheem’ & Thanetraffic police to raise awareness on roadsafety measures amon


28 Sep 2013
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MUMBAI: In a bid to promote safety on
roads, Thane Traffic Police has
partnered with leading kids’ channel
Pogo and Green Gold Animation Pvt.
Ltd. to launch a campaign fronted by
India’s most popular character - Chhota
Bheem that will educate children and
families on basic road safety measures
in an entertaining manner.

The campaign called “Mission Road
Safety 2015” will be conducted from
11–25 January 2015 in the areas of
Kalyan, Bhiwandi, Dombiwali,
Ambarnath, Badlapur and Thane City
via various media initiatives and
trailers across all theatres. Through the
campaign, Chhota Bheem will
encourage kids and their parents to
follow simple methods to ensure road
safety such as wearing seatbelts and
helmets, using only pedestrian
crossings and abiding by the speed
limits. This initiative will also be
showcased on POGO which will take
this to a national level.

Commenting on the initiative, Vijay
Kamle, Commissioner of Police of
Thane said, “Ensuring that the roads in
our city are safe for families is our
duty. By driving the message of road
safety through Chhota Bheem, we hope
to effectively capture the attention of
children through whom we aim to reach
their parents.”

Dr.RashmiKarandikar, DCP Traffic
Thane said, “Children are the future of
our country and it is important to make
them aware of road safety from an
early age so that they grow up as
responsible citizens. We look forward
to successfully imbibe the Mission
Road Safety 2015 campaign in the
residents of Thane District with the
help of Chhota Bheem.”

Siddharth Jain, Managing Director,
South Asia, Turner International India
Pvt. Ltd. said, “As a responsible media
conglomerate in the country that has
iconic characters which children adore,
we are proud to partner with the Traffic
Police on this initiative that will aim to
promote road safety amongst kids and
secure their future.”

Samir Jain, Executive Director & COO,
Green Gold Animation Pvt. Ltd. said,
“Chhota Bheem is a superhero to
children across the country who aspire
to be like him and follow his ideals.
Spreading the message of road safety
through Bheem will encourage and
excite kids to abide by the same.”

Indian Television Dot Com | ‘Chhota Bheem’ & Thane traffic police to raise awareness on road safety measures among kids
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