Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
KOLKATA:It’s got India on its mind.
Most Indian cable TV and DTH operators are pretty familiar with
the US-headquartered Broadcom
Corp. The company provides the
chips that go into the set top boxes and also for enterprise networking and mobile connectivity functions.
What they probably don’t know is that it has
invested more than 15 per cent of its global
R&D budget in its Indian R&D centre. And that
its Indian MD Rajiv Kapur is extremely gung-ho
about the potential in India as its television
ecosystem digitises.
And that’s despite the fact that there’s not
been a flood of orders from those wanting to
supply STBs to Indian cable TV ops and MSOs.
Says he: “Right now activity is more on the
technology front. The actual orders are
expected to come before the end of the
deadline (31 December 2014). And hence I can
confidently say further growth will come. Even
in the current situation, India's revenue is
being noticed from the global perspective.”
Surely. With India’s transition from analog to
digital television service, many consumers need
new, full-featured set-top boxes (STBs) for
home viewing. This represents a major
opportunity for regional operators and set-top
box manufacturers, as only a portion of the
roughly 100 million STBs in consumers’ homes
have already been digitised according to
published government figures. Adding to this
potential for set-top box growth is the trend of
consumers adding more than one television to
their home, as well as natural consumer
upgrade cycles from standard definition to
high definition, and so on.
Meanwhile Kapur points out that the company
has invested -and is continuing to invest - in
India to develop complete solutions and also
for support infrastructure. “Our core
competency is in chip making. But we have
walked the extra mile by designing the
complete hardware and software part. We have
put many more features in the chip,” says
Kapur.
Demand for those chips will come in the not to
distant future. For now, he says, “We see an
immediate demand for standard definition STB
“Zappers,” which are cost-effective and easy to
deploy to new and current subscribers. In
time, STBs with advanced features may either
be imported or manufactured regionally due to
their lower volume demand.”
Endorsing his view is Vadodara-based VKJ
Advisory CEO Vinod K Jhaveri who adds that
Broadcom could and should take advantage of
the current government’s stated policy to
encourage indigenous production of chips in
order to save the nation precious forex and
make the silicon affordable. “Companies like
Broadcom Corp have a great future as they
can - in the years to come – become a hub for
Asia. They can use their facilities to export
chips and semi conductors to countries like
China and other Asian counterparts.” http://www.indiantelevision.com/technology/hardware/set-top-boxes/chip-maker-broadcom-gets-chirpy-about-india-140710
Most Indian cable TV and DTH operators are pretty familiar with
the US-headquartered Broadcom
Corp. The company provides the
chips that go into the set top boxes and also for enterprise networking and mobile connectivity functions.
What they probably don’t know is that it has
invested more than 15 per cent of its global
R&D budget in its Indian R&D centre. And that
its Indian MD Rajiv Kapur is extremely gung-ho
about the potential in India as its television
ecosystem digitises.
And that’s despite the fact that there’s not
been a flood of orders from those wanting to
supply STBs to Indian cable TV ops and MSOs.
Says he: “Right now activity is more on the
technology front. The actual orders are
expected to come before the end of the
deadline (31 December 2014). And hence I can
confidently say further growth will come. Even
in the current situation, India's revenue is
being noticed from the global perspective.”
Surely. With India’s transition from analog to
digital television service, many consumers need
new, full-featured set-top boxes (STBs) for
home viewing. This represents a major
opportunity for regional operators and set-top
box manufacturers, as only a portion of the
roughly 100 million STBs in consumers’ homes
have already been digitised according to
published government figures. Adding to this
potential for set-top box growth is the trend of
consumers adding more than one television to
their home, as well as natural consumer
upgrade cycles from standard definition to
high definition, and so on.
Meanwhile Kapur points out that the company
has invested -and is continuing to invest - in
India to develop complete solutions and also
for support infrastructure. “Our core
competency is in chip making. But we have
walked the extra mile by designing the
complete hardware and software part. We have
put many more features in the chip,” says
Kapur.
Demand for those chips will come in the not to
distant future. For now, he says, “We see an
immediate demand for standard definition STB
“Zappers,” which are cost-effective and easy to
deploy to new and current subscribers. In
time, STBs with advanced features may either
be imported or manufactured regionally due to
their lower volume demand.”
Endorsing his view is Vadodara-based VKJ
Advisory CEO Vinod K Jhaveri who adds that
Broadcom could and should take advantage of
the current government’s stated policy to
encourage indigenous production of chips in
order to save the nation precious forex and
make the silicon affordable. “Companies like
Broadcom Corp have a great future as they
can - in the years to come – become a hub for
Asia. They can use their facilities to export
chips and semi conductors to countries like
China and other Asian counterparts.” http://www.indiantelevision.com/technology/hardware/set-top-boxes/chip-maker-broadcom-gets-chirpy-about-india-140710
