Thakur
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MUMBAI: With the broadcast industry currently going through a transition phase with regards to its ratings currency, analytics measurement and distribution audit body Chrome DM has decided to advance its data delivery from Monday to Saturday.
Correspondingly, the data collection week’s definition would shift from the earlier “Sunday-Saturday” to “Saturday-Friday.” For example: Week 16, data collection would move from “Sunday, 12 April to Saturday, 18 April,” to “Saturday, 11 April to Friday, 17 April.”
The advancement of the data release date is a radical shift for stakeholders as media agencies and broadcasters can now take immediate corrective measures with more lead time. This will not only give broadcasters sufficient time to predict reach numbers that would be released during the course of the week, but will also give them a head-start for planning the course for their respective channels.
Speaking to Indiantelevision.com, Chrome DM CEO and founder Pankaj Krishna says, “The CEOs would prefer to have the data on their table on Saturday instead of Monday and our infrastructure enables us to generate real time data with supreme accuracy and hence we came with this decision.”
http://www.indiantelevision.com/television/tv-channels/viewership/chrome-dm-advances-data-release-of-broadcast-industry-report-150423
Correspondingly, the data collection week’s definition would shift from the earlier “Sunday-Saturday” to “Saturday-Friday.” For example: Week 16, data collection would move from “Sunday, 12 April to Saturday, 18 April,” to “Saturday, 11 April to Friday, 17 April.”
The advancement of the data release date is a radical shift for stakeholders as media agencies and broadcasters can now take immediate corrective measures with more lead time. This will not only give broadcasters sufficient time to predict reach numbers that would be released during the course of the week, but will also give them a head-start for planning the course for their respective channels.
Speaking to Indiantelevision.com, Chrome DM CEO and founder Pankaj Krishna says, “The CEOs would prefer to have the data on their table on Saturday instead of Monday and our infrastructure enables us to generate real time data with supreme accuracy and hence we came with this decision.”
http://www.indiantelevision.com/television/tv-channels/viewership/chrome-dm-advances-data-release-of-broadcast-industry-report-150423
