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CNN-IBN revamps morning time band

Dileep Kumar

8 Jul 2013
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The channel will launch two shows - '8 AM Express' and 'The Morning News', starting May 11.

English news channel CNN-IBN is all set to revamp its morning prime-time band (8-10 AM) with the launch of two shows - '8AM Express' and 'The Morning News'.

Starting May 11, the shows are designed to provide the perfect head-start to the day with relevant and latest news from around the world, aimed at preparing viewers for the day ahead.

These shows will have a dedicated team of anchors comprising Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra, will have multiple and fast-paced segments, and will be presented in a crisp and clean format.

'8 AM Express' will provide viewers all the news they need as they start their day, in a short and snappy format. This show will cover news from all spheres like national, international, sports, business, entertainment, along with key headlines from newspapers and end with a segment on viral videos/internet trendsetters.

'The Morning News', meanwhile, will lay more stress on some of the key developing stories of the day. The show will also feature special packages, CNN-IBN campaigns, along with viewer call-ins depending upon topics that could be potential day-drivers.

Talking about the revamp, Umesh Upadhyay, president - news, Network18, says, "We have always taken the lead in bringing to our viewers new and fresh content and formats. We believe that the new shows that CNN-IBN is launching, will redefine the morning prime-time in the English news category."

Commenting on the new shows, Radhakrishnan Nair, managing editor, CNN-IBN, adds, "We believe that the morning prime-time is very crucial from a viewer's point of view and the new line-up aims to help our viewers understand the day's scenario better."

CNN-IBN revamps morning time band
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