CNN-IBN’s clean up India campaign gets overwhelming response

Thakur

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MUMBAI:In the run up to the
Independence day,CNN-IBN,India’s
leading English News Channel had
initiated a month long campaign
‘Clean up India’,where in the
channel appealed to the viewers to identify areas in their cities that
are eyesores and unhygienic due to filth and
garbage. The campaign got immense response
as videos and pictures poured in from all
across the country exposing the ‘Trash
Mountains’ in the cities. People from cities like
Delhi, Varanasi, Kolkata, Mumbai, Bengaluru,
Chennai, Trivandrum, Hyderabad, Jaipur, Puri,
Srinagar and Ahmedabad reached out to us and
shared their experiences about the lack of
civic sense amongst common people and their
thoughts on the inadequacies of the waste
management system in the country. The
channel not only brought this to the notice of
the concerned authorities but also tried to
catalyze necessary action.
As this nationwide drive reaches its
culmination, CNN-IBN will air a special one
hour special show of ‘CLEAN UP INDIA’ which
will take a close look at what it would take to
bring sanitation, waste management and
hygiene to rural and urban areas. On the show,
CNN-IBN’s Senior editor and Anchor Anubha
Bhonsle will be joined by an eminent panel of
experts and personalities namely Jairam
Ramesh, Sunita Narain (CSE), Bindeshwar
Pathak (Sulabh), Kiran Majumdar Shaw along
with representatives of Bill and Melinda Gates
Foundation, who will share their insights on
how there could be a change in behaviour of
the citizens to ensure cleanliness i public
places is given the importance that it deserves.
Don’t miss the special one hour show of ‘Clean
Up India’ on 14th August @ 8PM with a
repeat, next day @12noon. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/cnn-ibn-s-clean-up-india-campaign-gets-overwhelming-response-140814
 
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