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MUMBAI: Hindi GEC Colors has associated with the fifth edition of the women-only marathon event Pinkathon as the title sponsor. Bajaj Electricals is the inspiring partner of the event.
Other sponsors of the event include VWash Plus, Reebok, Mia by Tanishq, Sofit and Cafe Zoe.
Dubbed India’s biggest women’s run, the event will take place in Mumbai on 18 December at MMRDA Ground, BKC.
Talking about the association, Viacom18 CEO Hindi mass entertainment Raj Nayak said, “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. Women have always been an integral part of our lives, be it at home or the workplace. Whether as businesswomen, sportswomen, homemakers or au naturel, it’s their values and instincts that drive the entire world.
“Women leaders form the backbone at Colors and play a major role in every decision that furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers in women empowerment, and this association with Pinkathon is our way to say thank you to the women who strive to make our lives easier every single day.”
Bajaj Electricals VP and head of advertising & brand development Beena Koshy said, “We, at Bajaj Electricals, are proud to partner Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the ‘Year of the Girl Child’. Therefore, our association with Pinkathon and its cause to spread awareness of br**st cancer will be seen as a step towards this initiative. In fact, we are encouraging our male employees to get their spouses, mothers, sisters or any female relatives to participate in this run and support the cause whole-heartedly. We would also be rewarding special categories of runners like senior citizens, visually challenged or even new moms who are running with babies.”
The focus of India’s biggest women-only running event is to encourage an active lifestyle and overall fitness among women while creating awareness about br**st cancer and bone health, and to encourage thousands of new or first-time women runners.
As a precursor to the main day, there will be unique events such as the ‘Cancer Shero Trek’. A Shero is a cancer survivor, and this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring cancer survivors honouring them with an ‘I Inspire’ medal.
Colors steps in as title sponsor of women’s marathon event | TelevisionPost.com
Other sponsors of the event include VWash Plus, Reebok, Mia by Tanishq, Sofit and Cafe Zoe.
Dubbed India’s biggest women’s run, the event will take place in Mumbai on 18 December at MMRDA Ground, BKC.
Talking about the association, Viacom18 CEO Hindi mass entertainment Raj Nayak said, “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. Women have always been an integral part of our lives, be it at home or the workplace. Whether as businesswomen, sportswomen, homemakers or au naturel, it’s their values and instincts that drive the entire world.
“Women leaders form the backbone at Colors and play a major role in every decision that furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers in women empowerment, and this association with Pinkathon is our way to say thank you to the women who strive to make our lives easier every single day.”
Bajaj Electricals VP and head of advertising & brand development Beena Koshy said, “We, at Bajaj Electricals, are proud to partner Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the ‘Year of the Girl Child’. Therefore, our association with Pinkathon and its cause to spread awareness of br**st cancer will be seen as a step towards this initiative. In fact, we are encouraging our male employees to get their spouses, mothers, sisters or any female relatives to participate in this run and support the cause whole-heartedly. We would also be rewarding special categories of runners like senior citizens, visually challenged or even new moms who are running with babies.”
The focus of India’s biggest women-only running event is to encourage an active lifestyle and overall fitness among women while creating awareness about br**st cancer and bone health, and to encourage thousands of new or first-time women runners.
As a precursor to the main day, there will be unique events such as the ‘Cancer Shero Trek’. A Shero is a cancer survivor, and this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring cancer survivors honouring them with an ‘I Inspire’ medal.
Colors steps in as title sponsor of women’s marathon event | TelevisionPost.com
