Yes, some channels do it since a long time. Even TV Today network does same for live feed of their channels on YouTube. Also movie channels from Times Network do not air some movies on their live feed present on digital platforms like airtel xstream. This is certainly a new thing, guess simulcast live feed movie rights for both mediums r required and Times Network is not having it. This kind of arrangement is not similar to having digital rights of movie as in above case it covers just live telecast and cost might be calculated accordingly