Da Vinci Media in JV with Raghav Bahl for channel launch

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Thakur

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Media entrepreneur Raghav Bahl is getting back into the television business. His company The Quint and Da Vinci Media have formed an equal joint venture company in India.

:new Da Vinci Media, the parent company of Da Vinci Learning, is planning to launch its kids channel in India.

It has applied for licence and is awaiting government approval. The JV is for the channel’s launch in India and for a complete horizontal digital multimedia edutainment platform.

Bahl said, “While Da Vinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio.

The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our digital distribution capacity.”

Da Vinci Media founder and CEO Ferdinand Habsburg added, “We are delighted to partner with Raghav Bahl and The Quint, a brand renowned for its strong digital media presence.

We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market.

We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through a meaningful and fun experience.”

Da Vinci Learning is targeted at 6-12-year-olds and their parents. The joint venture is subject to regulatory approvals.

Read more at:


Da Vinci Media in JV with Raghav Bahl for channel launch | TelevisionPost.com
 
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