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DAS-3 Advantage pay DTH? Airtel Digital TV ahead in subs game; Jio factor?

Thakur

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We’d said further that Chrome figures for January 2016 revealed that the DTH industry is a major beneficiary of DAS phase III. If that is the case, then DTH players should report even better numbers for Q4-16 and FY-16. Did they?And what will be the fate of the carriage industry once Jio has been rolled out completely across the country, along with low cost devices? Jio presents a huge disruption…. But more on that later. Lets look at the numbers for the DTH industry…

Combined subscriber additions for the annual period ended 31 March 2016 (FY-16) vis-à-vis the previous year (FY-15)grew by 12.3 percent of the three pay-direct to home (pay-DTH) operators in India whose financial and operational data is available in the public domain.  This subscriber growth rate was however a little less than half that these entities had in FY-15 at 24.7 percent as compared to FY-14. As indicated above, the three operators in this paper in alphabetical order are Airtel’s Digital TV segment (Airtel DTH), the Essel group’s Dish TV Limited (Dish TV) and the Videocon group’s Saurav Dhoot led Videocon d2h.

Among the three, Airtel DTH added more net subscribers in absolute numbers in FY-16 than in FY-15, Dish TV added approximately the same number of net subscribers in both FY-15 and FY-16, while Videocon d2h saw slightly lower absolute net subscribers increment in FY-16 as compared to FY-15. Airtel DTH added 55.6 percent more subscribers in FY-16 – 16.52 lakh to reach net subscriber base of 117.52 lakh as compared to 10.62 lakh in FY-15; Dish TV added 15 lakh subscribers in the current year as well as in the previous year; Dish TV’s subscriber base was 145 lakh in FY-16; Videocon d2h added 16.8 lakh subscribers in FY-16 to reach a subscriber base of 118.6 lakh as compared to 17.4 lakh subscriber additions in FY-15. The above numbers are based on the financial results/investor presentations reported by the three DTH entities. Figures C1, C2 and C3 below indicate the quarterly subscriber base of these three players from Q2-15 until Q1-17.

Let us see where the three pay DTH players considered in this paper stand in the Indian DTH eco-system

As per data obtained from a government website, the total number of active DTH subscribers in India was 5,59,81,376 as on 31 December 2015. The number of active DTH subscribers of Airtel was 1,13,43,424 with a market share of 20.26 percent of the total number of active DTH subscribers in the entire country;  the number of active DTH subscribers of Dish TV was 1,39,52,866 with a market share of 24.92 percent of the total number of active DTH subscribers in the entire country. Among all the pay DTH Operators in India, Dish TV had the largest number of DTH subscribers as on 31 December 2015 and was the market leader.

The number of active DTH subscribers of Reliance was 17,86,705 as on 31 December 2015 and its market share was 3.19 percent of the total number of active DTH subscribers in the country. Among all the DTH Operators in India, Reliance had the smallest number of DTH subscribers.

The number of active DTH subscribers of Sun Direct was 56,98,544 as on 31 December 2015 and Sun direct had a market share of 10.18 percent; the number of active DTH subscribers of Tata Sky was 1,20,45,410 which had a market share of Tat Sky was 21.52 percent; the number of active DTH subscribers of Videocon D2H was 1,11,54,427 and its market share was 19.93 percent of the total number of active DTH subscribers in India. Please refer to Fig A below




Assuming that the proportions remained approximately the same at the end of fiscal 2016, this means that the three operators in this paper represented 65.11 percent or almost two thirds of the Indian pay-DTH universe. This can further be substantiated by TRAI data below.

As per TRAI data, the number of active DTH subscribers in the country increased by 25.5 lakh between Q3-16 and Q4-16. The combined subscription numbers reported in their financial reports by the three players in this paper have grown by 17.1 lakh or 67.02 percent of the total increase across the country. Hence it is safe to assume that the three players in this paper represent about two-thirds of the total pay-DTH subscribers in the country and it can be further assumed that their combined performances represent approximately the performance of the pay-DTH industry in India.

Besides the six pay DTH players mentioned above is Doordarshan’s (DD) FreeDish DTH service – the largest DTH player by far in terms of subscribers with an estimated 15 million or 1.5 crore subscribers in 2015 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2016 (KPMG-FICCI M&E Report 2016) titled The Future: Now streaming. It must however be noted that an exact number for registered or active subscribers is not available since this is a free DTH service. Prasar Bharati’s chief executive officer Jawahar Sircar had said during an exclusive interview in June this year, “As the (FreeDish) antennas are available in the market (at a nominal one-time price ranging between Rs 3,000-4,000) and no monthly subscription is paid, it is difficult to know how many television households have FreeDish. This audit will become easier when we complete the process of encryption of FreeDish while keeping it free to air
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DAS-3 Advantage pay DTH? Airtel Digital TV ahead in subs game; Jio factor? | Indian Television Dot Com
 

dinee

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Will there be a launch of jio DTH.and also free DTH in market available easily at low price.
 

Thakur

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dinee said:
Will there be a launch of jio DTH.and also free DTH in market available easily at low price.
May be free 6 month all channel & jio service :shy
 

amarnathkvk

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Surprised to see Sd's total active subscribers if they continue like same way as of now its hard for them to have this much subscribers also in future :( and also its good that they have huge number of subscribers in four states only :luv

Good going Airtel, Tata and Dish :luv
 
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