Akash Modi
Member
- Joined
- 22 Feb 2014
- Messages
- 960
- Reaction score
- 818
Sony MAX and MAX2 have roped in DDB Mudra as their new creative agency. The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account.
Commencing from October 1, DDB Mudra will handle the creative duties for the brands MAX & MAX2 which were previously handled by J Walter Thompson. Both MAX & MAX2 have always built distinctive brand imagery for themselves to stand out in a highly cluttered industry and have sustained their leadership position through their effective and high on recall brand communication.
Source :-http://DDB Mudra wins creative duties for Sony MAX and MAX2 | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
Commencing from October 1, DDB Mudra will handle the creative duties for the brands MAX & MAX2 which were previously handled by J Walter Thompson. Both MAX & MAX2 have always built distinctive brand imagery for themselves to stand out in a highly cluttered industry and have sustained their leadership position through their effective and high on recall brand communication.
Source :-http://DDB Mudra wins creative duties for Sony MAX and MAX2 | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
